About LED Billboard
LED billboards are a kind of huge kind of display that plays moving advertisements by the roadside. These are made up of LED Sign Supply coupled with the highest quality component & materials, it manifests in a longer lifespan and signs remain bright and vibrant for years. It helps to deliver eye-catching messages in some well-known places, like New York's Times Square, Las Vegas, and Tokyo. These are highly reliable and durable Rotapanel LED billboards and help in the purpose of advertising, which in turn makes these boards to be used for broader ranges such as in hoardings and many more. The growth of this market is ardently depended on the resolution of these billboards and better image quality for the advertisement for indoor and outdoor applications.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global LED Billboard market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Osram (Germany), GE Lighting (United States), Philips (The Netherland), Samsung Electronics (South Korea), LG Electronics (South Korea), Sony (Japan), Eaton (Ireland), Havells (India), Panasonic (Japan) and Toshiba (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are BARCO (Belgium), NEC Corp. (Japan), Leyard Optoelectronic (Planar) (China), Shenzhen Dicolor Optoelectronics (China), Electronic Displays (United States), Delta Electronics (Taiwan) and Daktronics (United States).
Segmentation Overview
AMA Research has segmented the market of Global LED Billboard market by Type (Single base color LED Billboard, Double base color LED Billboard and Full color LED Billboard), Application (Indoor and Outdoor) and Region.
On the basis of geography, the market of LED Billboard has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Size Type, the sub-segment i.e. Small will boost the LED Billboard market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Power, the sub-segment i.e. Power 100W will boost the LED Billboard market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sale Channel, the sub-segment i.e. Direct Sales will boost the LED Billboard market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Adoption of Advent of New Technologies, Including OLED and Electronic Paper Display (EPD), The Easier Regulatory Environment and new Usages of LED Billboards is Expected to Act as Key Opportunities for the Industry and The Rise in Demand for Interactive Display Technology
Market Growth Drivers:
Decreasing Price of the LED Billboard with the Advancement in Technology is Driving the Market and Increase in digital advertising
Challenges:
LED billboard is considered to be the mode of distraction in comparison to their traditional counterpart because of fact that the animation and luminance via billboards will hold the attention of the motorists from far away and far longer than the static billboard, thus this phenomenon acts as one of the major constraints for the LED billboard market from the consumer ends.
Restraints:
Fluctuation in Growth Rate because of the Public Outcry on the Roads and The Higher Cost of Advertising when Compared to other Types of Less Expensive Method of Advertising like Social Media or Print Media Marketing
Opportunities:
Growing Demand for the Greater Image Quality and Intricate Design is also Anticipated to Increase the Demand of the LED billboards
Europe’s largest digital signage provider, Amscreen, have just launched the first-ever SMART DOOH® LED Billboard with unique individual level LED monitoring integrated into their tried and tested RDM® remote device monitoring system allowing media owners to remain at the forefront of cutting edge DOOH advertising solutions.
The federal highway administration (FHWA) conducted a study to review the effects of LED billboards on highways & roads and discovered that there is no effective method or technique to evaluate the effect of electronic billboards (EBBs) which catches the drive attention or distraction. However, studies have suggested that digital billboards often pose a negative impact on driver attention due to its flashy nature. This has forced the government to take mandatory regulation against the usage of LED billboards at such places and limited the growth of the industry. However, digital billboards are not simple branding exercise but also alert drivers to time-sensitive opportunities and force them to take action.
Key Target Audience
LED Billboard Manufactures, LED Billboard Distributors, Potential Investors, End-Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.