About Green Tea Leaves
Green Tea Leaves is one of the most famous superfoods which is also known as Camellia Sinensis. Camellia Sinensis plant is used to make green tea which is less processed and made by using the steam dry method. Green Tea Leaves firstly originated in China but the production and utilization-related activities are more famous in other countries across the globe. Green Tea Leaves are most popular for their medical attributes and disease prevention measures. The benefit of Green Tea Leaves is that it assists in breaking down the fat cells in the body which help in reducing weight, help in curing skin cancer, help to repair the damaged skin, and help lower blood sugar levels in people with type 2 diabetes. Also, Green Tea Leaves are widely used in other industries to make their products. Cosmetics products are a wide user of Green Tea Leaves in their products
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
With the wide use of Green Tea Leaves in different industries, the organizations are trying to collaborate with the other companies by exploring the new geographies to avail a competitive advantage. Therefore, the leading players in this market are retaining the rich organic heritage by promoting holistic and healthy living. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Green Tea Leaves market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Bigelow (United States), Stash Tea (United States), Yogi Tea (United States), Numi (United States), Organic India (India), Basilur (Sri Lanka), Typhoo (United Kingdom), Gyokuro (Japan), Bancha (Japan) and Pi Lo Chun (China) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are 24 Mantra (India), Mao Feng (China), Xinyang Maojian (Hong kong) and Twinings (United Kingdom).
Segmentation Overview
AMA Research has segmented the market of Global Green Tea Leaves market by Type (Sencha, Fukamushi Sencha, Gyokuro, Kabusecha, Matcha, Tencha, Genmaicha, Hojicha, Shincha and Other (Ichibancha, Nibancha, Sanbancha)), Application (Residential and Commercial) and Region.
On the basis of geography, the market of Green Tea Leaves has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Price, the sub-segment i.e. < USD 0.1/Gram will boost the Green Tea Leaves market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Green Tea Leaves market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Demand for natural, healthier beverages and The rise in demand for weight management products such as green tea leaves
Market Growth Drivers:
Change in the lifestyle of Consumer and Increase in awareness about the health benefits of green tea leaves
Challenges:
The shift in consumer taste and preferences put pressure on vendors
Restraints:
Availability of close substitute of green tea leaves, Lack of awareness about medical benefits of green tea leaves and Rules and Regulations of the regulatory systems
Opportunities:
The growth of green tea leaves it assists in curing many diseases and Demand for green tea leaves increases in medical and cosmetics being as a component
Market Leaders and their expansionary development strategies
In January 2021, WM Partners, a certified diverse-owned private equity firm focused on investing in lower-middle market companies and driving value creation in the health and wellness sector, announced that HPH II Investments Master Fund, LP, together with its parallel and feeder funds (“HPH II”), through its wholly owned entity, has acquired Jade Leaf, LLC (“Jade Leaf”), the category leader for matcha green tea products in the United States. Terms of the transaction were not disclosed.
In October 2022, Numi organic tea a social enterprise and founding B Corporation member, and a leading purchaser of organic, Fair Trade Certified teas, has announced its new Roasted Japanese Green Tea Line. Featuring small-batched processed and custom-sized whole-leaf grade organic tea sourced from Japan, the new product line builds on the success of Numi’s existing green tea offerings and enables more consumers to discover the distinctive and nuanced flavours of high-quality roasted green teas from Japan.
Food Safety and Standards Authority of India (FSSAI) regulatory factors are- (a) The tea may contain natural flavors and natural flavoring substances. (b) The product shall have the characteristic flavor free from any off-odor, mustiness, and taint. (c) Must not include living insects, dead insects, molds, insect fragments, and rodent contamination that is visible to the naked eye. (d)The product shall be free from added coloring, harmful substances, and extraneous matter.
Key Target Audience
Service Providers, Industry Association, Government Regulatory Bodies, Private Research Organization and Government Research Organization
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.