About Exercise Mats
An exercise mat is quickly becoming a must-have piece of fitness equipment. An exercise mat can be used in different ways, for different exercises and postures to make your body comfortable during the exercise. Having the right exercise mat is important for your workouts. Exercise and fitness have become the new mantra. But something that is also gaining acceptance right along with the art of fitness is the use of exercise mats. Exercise mats are available in different shapes and sizes to suit different types of workouts.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 3.1% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Europe Exercise Mats market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Foams 4 Sports Ltd (United Kingdom), Barefoot Yoga (United States), Gaiam (United States), JadeYoga (United States), Adidas Group (Germany), Body-Solid (United States), Indiegogo (United States), Merrithew (Canada), Nike (United States), PrAna (United States) and YogaDirect (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Europe Exercise Mats market by Type (Yoga Mat, Pilates Mat, Fitness Mat, Professional Fitness Mat and Others), Application (Weight Training, Limbering Down, Yoga and General Fitness Exercises) and Region.
On the basis of geography, the market of Exercise Mats has been segmented into South America (Brazil, Argentina, Rest of South America), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), North America (United States, Canada, Mexico). If we see Market by End-Users, the sub-segment i.e. Yoga Studios will boost the Exercise Mats market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. TPE (Thermal Plastic Elastomer) will boost the Exercise Mats market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Adoption for Yoga and Other Fitness Programs
Market Growth Drivers:
Increased Demand for the Use of Eco-Friendly Raw Materials and Growing Interest in Improving Their Health Conditions
Challenges:
Unpleasant Chemicals Used In the Manufacture
Restraints:
High Price Related To Exercise Mat
Opportunities:
Rising Focus on Using Natural and Recyclable Materials for Manufacturing Exercise Mats
Market Leaders and their expansionary development strategies
In July 2022, Icon Health & Fitness, the parent company of brands like NordicTrack and ProForm, acquired NordicTrack from its previous owner, Nautilus, Inc. This acquisition strengthens Icon's position as the leading manufacturer of home fitness equipment and could potentially lead to an increased focus on fitness accessories like exercise mats within NordicTrack's offerings.
In August 2022, Johnson Health & Fitness, another significant player in the fitness equipment industry, acquired Matrix Fitness from Brunswick Corporation. This acquisition expands Johnson's commercial fitness reach and could also mean greater attention to fitness accessories like exercise mats.
Key Target Audience
Manufacturers of Exercise Mat, Suppliers of Exercise Mat, Wholesalers, Distributors and Retailers of Exercise Mat and Fitness Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.