Industry Background:
The hair mask is a treatment that is prepared with oils, and other nourishing components. Hair masks take more time to sink in and nurture than any shampoo or conditioner, it gives a drastic benefit in one-time use. Hair is put through a lot of stress and heat from styling and exposure to other harmful elements. This can cause severe damage to the hair. Hair masks can help to reduce hair breakage, hence making the hair feel healthy. These hair masks have rich ingredients like natural oils and lipids, in high concentrations than any normal conditioner. A hair mask can be left for a set period of time or three minutes or overnight.This growth is primarily driven by Growing Focus of Increasing Population on Physical Appearance, The Increasing Hair Damage and Hair Fall Problems Due to Rising Air Pollution, Growing Awareness among Consumers about Hair Care and Treatment and Changing lifestyles and Standards Fuelled by Rising Disposable Income.
Globally, a noticeable market trend is evident Growing Interest in Youth Regarding the Changing Hair Care Trends
. Major Vendors, such as L’Oreal (France), Johnson & Johnson (United States), Wella AG (Germany), Procter & Gamble Co (United States), Joico (United States), Sephora (France), R+Co (United States), StBotanica (India), Henkel AG & Co (Germany), GLOSS MODERNE (United States), Revlon Inc (United States), Unilever Ltd (United Kingdom), MACADAMIA PROFESSIONAL (United States) and Oriflame (Switzerland) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On January 8th, 2020 - P&G announced plans to acquire Billie Inc., a growing female body care company committed to better serving women’s beauty and grooming needs. Billie is a subscription-based, direct-to-consumer brand focused on providing women with quality shaving supplies and premium body care products. The deal complements P&G’s female grooming portfolio, which includes the Venus, Braun and joy brands, through the combination of strong digital and direct-to-consumer marketing capabilities, a growing range of personal care products, and a fresh, digitally-native brand that is especially appealing to Millennial and Gen Z consumers.
Regulatory Insights:
According to Indian Standards 30 cosmetics are listed in Schedule ‘S’ of the Drugs and Cosmetics Rules. Cosmetics Sectional Committee has published two Indian Standards for raw materials/ingredients for use in cosmetics, namely, IS 4707 (Part 1): 2017 Classification for cosmetic raw materials and adjuncts: Part 1 Colorants and 4707 (Part 2): 2017 Classification for cosmetic raw materials and adjuncts: Part 2 List of raw materials generally not recognized as safe for use in cosmetics which are widely used by Central Drugs Standard Control Organization (CDSCO) and Food and Drug Administration’s (FDA). Moreover, IS 4707 (Part 1) is referred to in the Drugs and Cosmetics Rules, 1945 for colorants to be used in cosmetics.
Market Drivers
- Growing Focus of Increasing Population on Physical Appearance
- The Increasing Hair Damage and Hair Fall Problems Due to Rising Air Pollution
- Growing Awareness among Consumers about Hair Care and Treatment
- Changing lifestyles and Standards Fuelled by Rising Disposable Income
Market Trend
- Growing Interest in Youth Regarding the Changing Hair Care Trends
- Increase in the Research and Development towards the Modernization of Hair Products to Address Hair Related Problems
- A Rise in Celebrity Endorsements of Professional Hair Products Owing to the Growing Adoption of Hair Care Products in the Fashion Industry
- Focus on Development of Customized Hair Masks
Restraints
- Adverse Effect on Hair and Scalp with the Use of Hair Masks
- Increasing Availability of Artificial Products
Opportunities
Rising Focus on Price Reduction through New Product Inventions and Increase in the Demand for Hair Masks with Natural & Organic Ingredients
Challenges
High Cost of Premium and Professional Hair Mask, Rising Awareness among Consumers Regarding the Use of Hazardous Chemicals in Hair Mask and Growing Small-Scale Manufacturers of Organic Hair Mask That Are Chemical Free
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Hair Mask Study Sheds Light on
The Hair Mask Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Hair Mask industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Hair Mask industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.