Market Snapshot:
Bridal Gowns are worn by the bride and styled with accessories at weddings according to the cultures and religious values it carries. With growing trends and lifestyles, its value increases with the fabrics, designs, and styles that help the bride to choose the bridal dress. The availability of low-priced bridal gowns in the e-commerce market in all sizes and styles is growing the market. However, the is following various attractive promotional and marketing strategies for bridal gowns which are expected to increase the bridal gowns market in the coming years.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Forecast Value (2027) | USD 71.2 Billion |
Unit | Value (USD Billion) |
CAGR | 7.5% |
The key Vendors profiled in the report are AllGown (Hong Kong), SoniaD'ochoa (Haute Couture) (Australia), GinnoCerutti (United Kingdom), Jusere (China), Kleinfeld Bridal Corp (United States), David's Bridal Inc. (United States), Elie Saab (France), JLM Couture (United States), Justin Alexander (United States), Maggie Sottero Designs (United States) and Moonlight Bridal Designs (United States). Additionally, other players that are part of this comprehensive study are Harrods Limited, Allure Bridals, Inc, ALYCE Paris, Aire Barcelona and Alisa Ltd.
Market Drivers
- Rising Lavish Wedding Expenditure in Various Cultures
- Innovation of Unique Designs and Styles in Bridal Wear
- Increasing Brand Awareness Due to Increasing Social Media Uage
Market Opportunities
- The Surging Availability of Bridal Gowns in E-commerce Platforms
- The Rising Demand for Bridal Gowns on Rent will Boost the Market
Restraints
- Issues Associated While Choosing Bridal Gowns Lacking Physical Presence
Geographic Breakdown and Segment Analysis
The Global Bridal Gowns market presents a comprehensive analysis of the Bridal Gowns market by product type (Mermaid-style Dresses, Ball Gowns, A-line Dresses, Trumpet Dresses, Tea-length Wedding Dresses and Sheath Wedding Dresses), by end-user/application (Personal and Commercial [Wedding Renting Service, Wedding Consultant and Photo Studio]), and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up.
This section of our report presents a realistic picture of the Global Bridal Gowns industry. Investors and Vendors can easily understand the inherent opportunities and challenges for their products in geographical region of interest.
For instance, while the holds majority of market share of the Bridal Gowns market
Analyst at AMA have segmented the market study of Global Bridal Gowns market by Type, Application and Region. On the basis of application, Commercial segment is dominating the market where as Personal segment stood as second largest market.
David's Bridal Inc. opened two new retail stores in West Chester Township, Ohio, and Torrance, California. Company is strengthening its existing store base and increasing geographical footprint to better serve high end customers and In 2022, Elie Saab returned to the Paris with new collection of vivid, red carpet-ready ensembles.
The bridal gown market is highly fragmented due to the various leading players in the market. The companies are focusing on continuous enhancements and innovation in its product folio fo bridal gowns. The designers and manufacturers of bridal gowns are looking for various ways to sustain in the market as the market is very competitive. Enhancing mass marketing of bridal gowns and increasing retailers count especially in the online arena of the wedding industry seems positive developments.
Analyst Comment
"The global bridal gowns market is affected by various external and internal factors, that includes robust demand for various styles of bridal wear and increasing disposal income of middle-class population in various emerging economies. Additionally Intense competition and fragmented nature the bridal gowns market posing a threat to the business of popular brand with entry of new entrants. Participants in the bridal gowns market should be keen on marketing investment and strategies to cater right audience."
Key Target Audience
Bridal Gowns Manufactures, International Traders, Distributors and Suppliers, Potential Investors and Others