Scope of the Study
Online footwear involves the retail sales of footwear through online channels. There has been rapid rise in past few years in online footwear industry owing to rise in e-commerce industry. As per 2018 survey conducted by Nielsen, an American business information providers company, clothing accessories along with footwear are second most preferable items to be purchased online. The market study is being classified by Type (Athletic (Running and Cross Training/Tennis Shoe, Soccer/football Shoe, Golf Shoe, Hiking Shoe, Baseball Shoe
and Non-Athletic Footwear (Casual Footwear, Dress Evening Footwear, Military Boots and Lite Hiking Outdoor Sandal)) and major geographies with country level break-up that includes South America (Brazil, Argentina, Rest of South America) , Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific) , Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe) , MEA (Middle East, Africa) , North America (United States, Canada, Mexico) .
Adidas (Germany)
, Amazon (United States)
, Belle International (China)
, ASICS (Japan)
, PUMA (Germany)
, Geox spa (Italy)
, Skechers (United States)
, Wolverine World Wide, Inc. (United States)
, Timberland (United States)
, Crocs Retail, Inc. (United States)
, ECCO Sko A/S (Denmark)
, Nike (United States)
, Ebay (United States)
and Walmart (United States) are some of the key players profiled in the study.
Market Drivers
- Growth of e-commerce and m-commerce as an online retail sales channel
- Availability of Features such as Price Comparison, Better Customer Services, and Celebrity Brand Endorsement
Market Trend
- Rising adoption of Omnichannel Retailing
- Advent of Smart and Customized Online Footwear Solutions
Restraints
- Unavailability of Try and Buy Facility
- Well Established Offline Footwear Stores
Opportunities
Growth in Number of Online Users Owing to Rapid Digitization and Smartphone Penetration
and New Products Launch in Footwear Categories
As per Office National Statistics Retail sales over 18% of all clothing and footwear sales were done online in October 2018 as footwear shopper continues to witness cost reduction throughout this period.
Key Target Audience
- Raw material manufacturer
- Footwear supplier
- Online Retailer
- Footwear manufacturer
- Potential Investors
- Others