Global Baby Powder Market Overview:
Skin care is of extreme importance between newborns in order to develop and maintain overall personal hygiene. Baby powder is important product category of toiletries of baby. Growing infant rate, awareness about baby hygiene, increasing demand for organic baby products and increasing spending on personal care is expected to grow the market over forecasted period.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Historical Period | 2018-2022 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Influencing Trend:
Increasing Spending on Personal Care
Market Growth Drivers:
Increasing Number of Infants and Increasing Alertness about Baby Hygiene
Challenges:
High Competition among Established Players
Restraints:
Rising Concern about Side Effects of Baby Powder
Opportunities:
Increasing Adoption of naturally derived products and Rapid Urbanization in Key Countries
Competitive Landscape:
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Some of the key players profiled in the report are Burt's Bees (united States), Johnson & Johnson (united States), Mothercare (united Kingdom), PZ Cussons (united Kingdom), The Himalaya Drug Company (India), Bathtime Kids (united Kingdom) and Procter & Gamble Co. (united States). Additionally, following companies can also be profiled that are part of our coverage like Kimberly-Clark Corp (united States). Analyst at AMA Research see United States, United Kingdom Vendors to retain maximum share of Global Baby Powder market by 2028. Considering Market by Distribution Channel, the sub-segment i.e. Online Retail will boost the Baby Powder market.
Latest Market Insights:
On February 24, 2023, Church & Dwight, a leading consumer products company, announced a partnership with Shiseido, a Japanese cosmetics company, to develop and market baby powder products in Asia. The partnership will see Church & Dwight leverage its distribution channels and Shiseido bring its expertise in skincare to the baby powder market.
On June 14, 2023, P&G's Pampers brand launched a new Sensitive Skin Baby Powder fragrance-free. The powder is hypoallergenic and fragrance-free to help prevent irritation and dryness.
What Can be Explored with the Baby Powder Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Baby Powder Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Baby Powder
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Baby Powder market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Baby Powder market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, E-Commerce, Government Bodies, Business Research and consulting Firms and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.