What is Hair Care Products Market?
Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent facial, pubic and other body hair. Haircare products are the products that help to control the properties and behavior of the hair so that it can be maintained in a controlled and desirable manner. These products involved hair conditioners, hair sprays, hair straighteners and relaxers, permanent waves, shampoos, rinses, tonics and dressings.
The market study is being classified by Type (Hair Oils, Colorants, Shampoos, Conditioners, Hair Styling Products and Others) and major geographies with country level break-up.
L'Oréal S.A. (France), Unilever (United Kingdom), Goody Products, Inc. (United States), Conair Corporation (United States), Henkel AG & Company, KGaA (Germany), Aveda Corporation (United States), Revlon, Inc. (United States), Kao Corporation (Japan), Avon Products, Inc. (United Kingdom) and Johnson & Johnson (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Neutrogena (United States) and Estée Lauder Companies (United States).
Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Hair Care Products market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Hair Care Products market by Type, Application and Region.
On the basis of geography, the market of Hair Care Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing Awareness About Personal Care
- Increased Number of Saloons
- Rise in the Promotional Activities by Manufacturers
Market Trend
- High Demand for Organic Hair Care Products
Restraints
- Fluctuations in the Raw Material Prices
Opportunities
- Growing Demand for Hair Care Products from Developing Countries
- Increased Research and Development Activities
Challenges
- Side Effects of the Products
Recently, L’Oréal Paris has announced the launch of a new haircare range, Botanicals Fresh Care, a new naturals-focused launch by which it looks to expand its presence in the premium hair care segment.
Key Target Audience
Hair Care Products Manufacturers, Raw Material Suppliers, Distributors and End-users