Industry Background:
Online fashion refers to retailing of fashion product such as clothing, footwear, jewelry, accessories and others on online platform. Increasing penetration of smart phones will help to boost global online fashion market. Rising Demand of online fashion due to features such as online sizing as well as on site search.This growth is primarily driven by Growing online access as well as smartphone penetration, Innovating Sales Strategies Such as Offers and Cashbacks and Rising Demand due To Features Such as Online Sizing as well as On Site Search.
Globally, a noticeable market trend is evident Rising demand due to Home delivery including Low Cost
. Major Vendors, such as Amazon Inc. (United States), Walmart (United States), Alibaba Group Holding Limited (China), Zara (Spain), Aras Kargo A.S. (Turkey), 11Street Co., Ltd (South Korea), Asos.com (United Kingdom), BRT S.p.A. (Italy), DPD GeoPost Deutschland GmbH (Germany) and Gmarket Co Ltd. (South Korea) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On 20th September 2018, Amazon Inc. a global e-commerce provider has acquired The US e-commerce giant and home-grown private equity firm Samara Capital have jointly bought More, Aditya Birla grocery retail chain (ABRL) in India. The deal was around 4200 crore. and On 20th September 2018, Zara a global key player of fashion has acquired arm’s length private British Columbia Company Blacklist Holdings Inc.
On 7th November 2018, Clothing retailer Zara has expand online sales to additional 106 countries. This launch offers availability of Zara apparel online in 202 country.
Market Drivers
- Growing online access as well as smartphone penetration
- Innovating Sales Strategies Such as Offers and Cashbacks
- Rising Demand due To Features Such as Online Sizing as well as On Site Search
Market Trend
- Rising demand due to Home delivery including Low Cost
- Attractive Promotion on Social Media
Restraints
- Diminishing Brand Loyalty Due to Market Fragmentation
- Up Surging Popularity of Fast Fashion Industry
Opportunities
Emerging Worldwide Middle-Classes with Disposable Income and Fueling Usage of Innovative Technologies Such As Driverless Vehicles, Drones and Droids
Challenges
Rising Concern about Online Payment
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Online Fashion Study Sheds Light on
— The Online Fashion Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Online Fashion industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
— Where Online Fashion industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
— How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.