About Eye Liner Brush
The eyeliner brush is a slim and sparse tipped brush used to make eyeliner look perfect and appropriate and also used to draw fine lines. Most of the brushes come with the attached eyeliner. Growing fashion trends and increasing consumer interest for online shoppings are the key factors boosting the demand for the eyeliner brush market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The Eye Liner Brush market is vibrant and evolving, driven by consumer demand for quality, innovation, and sustainability. Companies that adapt to changing trends, offer diverse options, and build strong brand identity will be well-positioned to succeed in this competitive landscape.The Vendors having a strong hold in the market are L’Oreal, Avon, Maybelline, Lancome. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Eye Liner Brush market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
L’Oreal (France), Avon (United Kingdom), Maybelline (United States), Lancome (France), Armani (Italy), Dior (France), Shiseido (Japan), The Face Shop (South Korea), Coty (United States) and Amore Pacific (South Korea) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Estee Lauder (United States), Yve Saint Laurent (France), Stylenanda (South Korea), Chikuhodo (China), Bobbi Brown (United States), Chanel (France), LVMH (France), ShuUemura (Japan), Missha (South Korea), Chikuhodo (China), Beautylish (United States) and Ecotools (United States).
Segmentation Overview
AMA Research has segmented the market of Global Eye Liner Brush market by Type (Slim Tip, Dom Shaped Semi-Flat, Angled Bent, Flat Angled Tip and Others), Application (Home Use and Commercial Use) and Region.
On the basis of geography, the market of Eye Liner Brush has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Channel, the sub-segment i.e. Online (E-commerce Platform, Manufacturers Websites) will boost the Eye Liner Brush market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Hair Type, the sub-segment i.e. Marten Hair Eye Liner Brush will boost the Eye Liner Brush market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Handle Type, the sub-segment i.e. Plastic will boost the Eye Liner Brush market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Angled Bent Eye Liner Brushes are in Trend to Draw a Precisely Thin Layer to Make Winged Eye
Market Growth Drivers:
Increasing Number of Beauty Salon & Parlours, High Demand of Luxury and Premium Products among People owing to Rise in Disposable Income and Celebrities Endorsement
Challenges:
To Maintain the Brand Loyalty May Pose Major Challenge for the Vendors and Intense Competition among Industry Players
Restraints:
High Cost of Brushes Owing To Precision Manufacturing Process and Fluctuating Raw Material Prices Owing To Ban on Plastics by Different Countries Government
Opportunities:
Continuous growth in online beauty spending owing to high internet penetration and the expansion of social networks & E-commerce platforms. Also, various types of offers & discounts by E-commerce companies are creating lucrative opportunities for the market.
Market Leaders and their expansionary development strategies
In August 2023, MAC Cosmetics collaborates with rapper Saweetie for a "Cypher Liner Collection": Featuring two eyeliner brushes for different line thicknesses.
In November 2023, Milani Makeup unveils its "Stay Put Eyeliner Pencils" in several vibrant shades: Each pencil comes with a built-in smudging brush for blending or creating softer looks.
FDA regulates cosmetic labelling laws under the authority of both the Federal Food, Drug, and Cosmetic Act (FD&C Act) and the Fair Packaging and Labelling Act (FPLA) for proper manufacturing and labelling of cosmetic product on the market.
Key Target Audience
Cosmetic Product Manufacturers, Raw Material Suppliers, Beauty & Salon Companies and Distributors
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.