About Mobile CRM
Mobile CRM provides a customer relationship management experience in smartphones, tablets and other devices. It helps the teams such as sales, marketing and customer service to manage the information. These teams are able to access the customer data through app and track the activities. In addition, it helps in organising and provide complete view of the customer. Mobile CRM offers customer service that satisfies the customer due to the availability of customer database on mobile. Hence, it increases the work capacity and optimises the customer relationship management process.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 10.4% |
Leading key players of the speed control valve are focusing on strategic partnerships to improve their products and services and also focusing on increasing their client base to strengthen market position and to enhance product & service offerings. Analyst at AMA Research estimates that Global Players will contribute the maximum growth to Global Mobile CRM market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
IBM (United States), Microsoft (United States), SAP SE (Germany), Oracle (United States), Salesforce (United States), Zoho (India), Kony Solutions (United States), Zendesk (United States), Software AG (Germany) and Repsly, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Pipedrive (United States), Freshworks (United States), Hubspot (United States) and Resco.net (Slovakia).
Segmentation Overview
AMA Research has segmented the market of Global Mobile CRM market by Type (Web based and Application based) and Region.
On the basis of geography, the market of Mobile CRM has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Services, the sub-segment i.e. Operational will boost the Mobile CRM market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Operating systems, the sub-segment i.e. IOS will boost the Mobile CRM market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. On premise will boost the Mobile CRM market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry vertical, the sub-segment i.e. BFSI will boost the Mobile CRM market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Subscription, the sub-segment i.e. Monthly will boost the Mobile CRM market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organisation size, the sub-segment i.e. SMEs will boost the Mobile CRM market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Usage of Mobile Devices for Continuous Access to Information and Usage of Wearable Devices and Internet of Things
Market Growth Drivers:
Increase in business functions which are enhanced by mobile devices are fuelling the market growth. In customer relationship management the mobility approach is being adopted by the enterprises. The benefits such as customer retention strategy are contributing towards the market growth.
Challenges:
Complex Integration of Mobile to CRM
Restraints:
Security and Deployment Issues may hamper the Market
Opportunities:
Rising Demand of Platforms and Solutions Which Helps to Process Large Customer Data and Development of High Speed Wireless Connectivity is Boosting the Market
Market Leaders and their expansionary development strategies
On 20th February 2020, Microsoft has acquired CyberX which is a provider of industrial cyber security platform to reduce IIoT and ICS risk. and On 21st October 2020, Microsoft has acquired Mover which is a platform for moving file and streamlines the data to cloud
On 4th February 2020, Fresh works has launched Fresh success which negatively integrates customer success software to its portfolio for complete customer engagement.
Key Target Audience
Manufacturers, Raw Material Suppliers, Distributors and Traders, Research Organisations, Government Agencies and Organisations
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.