About Marzipan
The marzipan is like candy mixture or confectionery product produced by the mixing of ground almonds with the sugar, egg whites, corn syrup, and other ingredients. It can be made in moulding to give a certain shape to decorate the cakes, desserts or any other bakery products. It can be consumed directly as well as can be used to makes other food items especially desserts.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
J. G. Niederegger GmbH & Co. KG (Germany), Zentis (Germany), Moll Marzipan GmbH (Germany), Odense Marcipan A/S (Denmark), Georg Lemke GmbH u. Co. KG (Germany), Carstens Lubecker Marzipan (Germany), JF Renshaw Ltd. (United States), Atlanta Poland S.A. (Poland), Lubecker Marzipan-Fabrik (Germany), Orkla Foods (Norway) and Tehmag Foods Corporation (China) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Marzipan market by Type (Finished and Semi-finished), Application (Direct Consumption, Cake and Confectionery Products) and Region.
On the basis of geography, the market of Marzipan has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Supermarket/Hypermarket will boost the Marzipan market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavor, the sub-segment i.e. Vanilla will boost the Marzipan market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Emerging Number of Flavors in Marzipan and Increasing Availability of Marzipan in Online Stores
Market Growth Drivers:
Growing Consumption of Confectionery Products and Shifting Taste Preferences Towards Sweet Products
Challenges:
Regulatory Guidelines Associated with the Marzipan
Restraints:
People are Becoming Health Conscious and Avoiding the Consumption of Sugar Made Products
Opportunities:
Growing Advancements and innovation in Food and Beverages Industry and Increasing Number of Festive Celebrations All Around the World
Market Leaders and their expansionary development strategies
In January 2021, Dublin-based Valeo Foods acquired Schluckwerder Group, maker of Lübeck marzipan, from German investment firm Novum Capital. At the end of 2018, Novum Capital began installing a new leadership team for Schluckwerder Group, including a CEO, COO and CFO. This allowed former Rolf Schluckwerder to retire.
On 21st April 2020, Orkla Foods is acquiring the marzipan and bakery ingredients supplier KåKå from the Swedish company Cerealia and selling its Norwegian flour mill Regal Mølle to Cerealia. Orkla will also receive a cash payment of approximately NOK 150 million.
Key Target Audience
Marzipan Producers, Marzipan Raw Material International Traders, Marzipan Raw Material Distributors and Suppliers, Research and Development Institutes, Regulatory Bodies, Potential Investors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.