About Interior Paints
The interior paint industry has seen a gradual shift in the preferences of consumers from the traditional whitewash to premium quality paints for interior applications. Increasing demand from end-use industries such as construction and building driving the growth of the global interior paint market. Additionally, the rising popularity of different variants providing improved textures and finishing, growing disposable income in developing regions, and increasing efforts on the part of manufacturers to introduce improved versions like eco-friendly, moisture resistive, and durable paints powering the growth of interior paint market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The global interior paints market is fragmented owing to the presence of several small and large dealers who compete in terms of price, quality, reputation, innovation, and distribution. To sustain themselves in such a competitive market environment, it is important for the market players to discriminate their product offerings through a unique and clear value proposition. Also, vendors need to focus on the expansion of their distribution channels to increase their product availability and market penetration. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Interior Paints market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Benjamin Moore Paints (United States), Behr (United States), Valspar (United States), Asian Paints (India), Berger Paints (India), Pratt & Lambert Paint (United States), Nippon Paint (Japan), PPG Industries (United States), AkzoNobel (Netherland) and Sherwin-Williams (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Interior Paints market by Type (Matte Paint, Matte Enamel, Satin, Eggshell, Semi-Gloss and Gloss Paint), Application (Commercial and Household) and Region.
On the basis of geography, the market of Interior Paints has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online Retail will boost the Interior Paints market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Focus towards Home Decor and Interior and Emphasizing On Development of Moisture Resistant and Durable Interior Paint
Market Growth Drivers:
Rise in Population and Urbanization in Developing Region, Increasing Home Remodeling and Renovation Activities and Growing demand for Durable, Easy to Maintain, and Scratch resistant Interior Paint
Challenges:
Difficulty in Cleaning Matt Interior Paint and Development of Environment-Friendly and Cost-Effective Interior Paint
Restraints:
Fluctuating Raw Material Prizes and Lack of Skilled Workforce
Opportunities:
Increasing Construction Infrastructure in the Developing Economies and Growing Focus on Reducing Environmental Impacts of Construction Activities
Market Leaders and their expansionary development strategies
In December 2023, Nippon Paint Acquired VIBGYOR Paints & Chemicals. . The strategic move positions Nippon Paint as a major player in the industrial coatings sector, with a specific focus on bolstering its offerings for the Indian Railways.
July 2019, AkzoNobel a leading global paints and coatings company and manufacturer of Maxilite and Dulux launched the new range of interior paints including Dulux Super Premium Interior SuperSealer, Dulux Easy Clean Stain Repellent (stain resistance), and DuluxAmbiance 5in1 Superflexx In Vietnam. and 2018, Nippon Paint launched a new premium interior paint made with BASF biomass balance dispersions. It is manufactured from raw materials derived from renewable resources.
Key Target Audience
Interior Paint Manufacturers, Interior Paint Distributors, Potential Investors, Raw Material Suppliers, Government Associations, End Use Industries, Research and Development Institutes and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.