About Online Group Buying
Online group-buying is a system that provides daily discounts for various services and products, is a new form of marketing at the junction of promotion and pricing that had attracted the attention of both practitioners and academia. Online group buying models provide great deals for consumers, the technology enables helps millions of users to access great discounts from manufacturers by agreeing on certain amounts.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Online Group Buying market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Amazon (United States), Meituan Dianping (China), Alibaba (China), LivingSocial (United States), Groupon (United States), GoodTwo (United States), Woot (United States), 1SaleADay (United States), Ruelala (United States) and Hautelook (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Online Group Buying market by Type (B2B and B2C) and Region.
On the basis of geography, the market of Online Group Buying has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Service Industry, the sub-segment i.e. Food & Beverages will boost the Online Group Buying market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increase Online Group Buying offers Majorly in Credit Card Purchase
Market Growth Drivers:
An increasing Number of e-Commerce Players Across the Globe and Growing Number of Application Services from Various Sectors
Challenges:
Intense Competition Among the Competitors
Restraints:
Lack of Consumer Awareness
Opportunities:
Advancement in the Logistics Industry and Growing Concerns about Product Promotions From Retailers
Key Target Audience
Online Group Buying Providers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.