Global Beacon Technology Market Overview:
Beacon technology is a wireless transmitter that uses low energy Bluetooth technology to send signals to other smart devices. The beacon technology majorly used as location-based technology. This market is reaching a maturity point in the United States majorly in the retail sector. In technical aspects beacons are getting major attraction in contrast to other solutions, it is used for both proximity detection and location estimation. This market has strong growth potential due to the high development in IoT technology.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Forecast Period | 2022-2027 |
Historical Period | 2017-2021 |
Unit | Value (USD Million) |
Key Companies Profiled | BlueCats (Australia), BlueSense (United Kingdom), Estimote (United States), Accent Systems (Spain), GeLo (United States), Glimworm Beacons (Netherlands), Gimbal (United States), Kontakt.io (United States), Sensorberg (Germany) and Sonic Notify (United States) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Growth Drivers
- Increase the penetration of internet of things across the globe
- Increase demand for customizing IT infrastructure
- Technology or modernization or retail sector
- Rising demand for Personalized Shopping Experience on Mobile Devices
Roadblocks
- An increasing number of substitute technology at high rates such as Wi-Fi, GPS, Bluetooth, and NFC
Opportunities
- Increase number of hypermarket create strong opportunity for beacon provider to track customers in-store environment
- Increase demand from the banking sector for providing personalized product offering, branch analytics, and others
Challenges
- The requirement of multiple permissions needed to make Beacons work
Competitive Landscape:
The market is fragmented by key vendors who are focusing on production technologies, improving efficiency and shelf life. Growth opportunities can be captured by tracking the ongoing process improvement and financial flexibility to invest in optimal strategies.
Some of the key players profiled in the report are BlueCats (Australia), BlueSense (United Kingdom), Estimote (United States), Accent Systems (Spain), GeLo (United States), Glimworm Beacons (Netherlands), Gimbal (United States), Kontakt.io (United States), Sensorberg (Germany) and Sonic Notify (United States). Additionally, following companies can also be profiled that are part of our coverage like Beacon Technology (United Kingdom), Square Metrics (Germany) and Onyx Beacon (Romania). Analyst at AMA Research see United States Players to retain maximum share of Global Beacon Technology market by 2027. Considering Market by Deployment Mode, the sub-segment i.e. On-Premise will boost the Beacon Technology market. Considering Market by Platforms, the sub-segment i.e. IBeacon will boost the Beacon Technology market.
In Oct 2018, Selexis SA announced the acquisition of Berkeley Light’s Beacon optofluidic platform. Through this agreement, the Selexis accelerate the cell line development of its platform.
What Can be Explored with the Beacon Technology Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Beacon Technology Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Beacon Technology
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Beacon Technology market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Beacon Technology market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Beacon technology, Government Regulatory and Research Organizations and End-Use Industries.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.