About Plant-based Waters
Plant-based waters are also known as alternative waters and these beverages are made to boost the body. The drinks are produced from plants, most popular plant based water drink such as coconut water, birch water, aloe water, or maple waters. Depending on the plant type, the water can be extracted or processed in many different ways. There is no standard definition for plant waters and depending on how the product is labeled, it may or may not be regulated by FDA on nutrients and required labeling. Further, inclination of consumers towards organic food and organic based drinks is propelling the market growth.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
In India, Tata Center for Technology and Design water-purification technologies and promotes the plant-based water filter market. and In 2020, Xylem Water Solutions launched the UK OEM Centre of Excellence. This will help to customize solutions according to the customer’s requirements coupled with an enhanced focus on specific markets and solutions Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Plant-based Waters market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
PepsiCo (United States), Caliwater (United States), Sibberi (United Kingdom), Steaz (United States), Drink Simple (United States), Harmless Harvest (United States), The Coca-Cola Company (United States), ARTY Water Company (United Kingdom) and Aloha (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are xylem inc.
Segmentation Overview
AMA Research has segmented the market of Global Plant-based Waters market by Type (Flavored and Original), Application (Coconut Water, Maple Water, Birch Water and Artichoke Water) and Region.
On the basis of geography, the market of Plant-based Waters has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution channel, the sub-segment i.e. Supermarkets and Hypermarkets will boost the Plant-based Waters market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
April 2019, ALOHA, a pioneer in the plant-based protein industry, today announced the launch of its newest innovation, a protein drink. Available in three delicious flavors, Chocolate Sea Salt, Coconut and Vanilla, the convenient and nutritious protein drinks provide 18g of protein with only 5g of coconut sugar. The protein drinks are another way that ALOHA is providing plant-based goodness one day at a time.
April 2019, Coconut water, characterized by Packaged Facts as a juice, not water has been very successful, and some marketers are trying to replicate that success by tapping into trees for water. Maple and birch sap are yielding water that is being packaged and marketed by a growing number of companies. In addition to flavor, proponents are pushing the drinks as healthy with functional benefits, and as more sustainable than typical waters.
Market Drivers
- Growing Awareness Regarding Harmful Effects of Consuming Sugar and Artificial Sweetener among Consumers
- Increasing Demand for Packaged Beverages
Opportunities
- Flourishing Food and Beverage Industry
Restraints
- Fluctuating Raw Material Prices is Hampering the Market
Challenges
- Harmful Methods Adopted by the Coconut water Companies
Key Target Audience
Plant-Based Water Manufacturers, Industry Associations, Potential Investors, Plant-Based Water Suppliers and Distributors, Government and Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.