Industry Background:
Automatic Detergent is a cleansing agent that is typically employed for removing dirt & emulsifying oils from delicate fabrics, and are in liquid or powder form. These cleaning agents comprise concentrations of goodies like enzymes, builders and more to better clean clothes. Stabilizers might be added to this blend to confirm the uniformity of the finished product. As compared to powder detergent, the liquid detergent does not gather in the textile fibers or in the washing machine owing to the absence of hard ballast substances. Also, it is highly efficient & can be easily clean clothes in one wash owed to which Automatic Detergent is gaining popularity. Due to the rising penetration of washing machine, the market of Automatic Detergent is growing rapidly, but some of the factors like usage of common detergent is hampering the growth of the market.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | P&G (United States), Unilever (United Kingdom), Church & Dwight (United States), Henkel (Germany), Clorox (United States), ReckittBenckiser (United Kingdom), Scjohnson (United States), Lion Corporation (Japan), Amway (United States), LIBY Group (China) and Nice Group (China) |
This growth is primarily driven by Rising penetration of washing machines, Increasing disposable income in emerging countries, Purchase of detergents based on its quality and company’s reputation and Increasing the way of neat and clean clothing.
Globally, a noticeable market trend is evident Rising demand for eco-friendly products
Major Vendors, such as P&G (United States), Unilever (United Kingdom), Church & Dwight (United States), Henkel (Germany), Clorox (United States), ReckittBenckiser (United Kingdom), Scjohnson (United States), Lion Corporation (Japan), Amway (United States), LIBY Group (China) and Nice Group (China), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. In Global Automatic Detergent market, many key manufacturers are focusing towards the adoption of eco-friendly manufacturing techniques and ingredients on account of environmental concerns.
Key Developments in the Market:
In January 2019, Unilever acquired The Laundress, a global premium eco-friendly detergent, fabric care and home cleaning product line headquartered in New York, USA. Laundress is dedicated to turning necessary chores into luxurious and enjoyable experiences. Starting with a single product, Wool Cashmere Shampoo, the brand's mission is to bring back the lost art of laundry care.
In April 2018, Henkel has begun selling its Megaperls washing powder in the resulting flexible package called a “Quadro seal bag” that consists of an OPP/PE( Double flexible material) laminate.
Influencing Trend:
Rising demand for eco-friendly products and Emerging new packaging designs
Market Growth Drivers:
Rising penetration of washing machines, Increasing disposable income in emerging countries, Purchase of detergents based on its quality and company’s reputation and Increasing the way of neat and clean clothing
Challenges:
The shorter shelf life is the main challenge for this market and Increasing concerns about environmental sustainability
Restraints:
Increasing usage of commonly used solvent in the dry laundry like perchloroethylene (perc) and Availability of substitutes such as powder detergents
Opportunities:
Rising R & D activities to develop safe detergents is expected to provide a new opportunity to the manufacturers and Growing E-Commerce industry especially in Asia-Pacific region
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Automatic Detergent Market
- Analysis about New Entrants in Automatic Detergent Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Automatic Detergent Study Sheds Light on
The Automatic Detergent Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Automatic Detergent industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Automatic Detergent industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.