Automotive Memory Seat Market Scope
Automotive Memory Seat is referred to as the seats which are electronically adjustable, and which comes pre-fitted with different memory settings based on the user personalization. Automotive Memory Seat basically comes with three different memory settings in most of the vehicles, however, they can also vary from segment to segment. If a vehicle is driven by more then one user then this system offers great convenience in such cases. In such cases, the primary user can save his/her position settings of the seat, so after that, the seat can be positioned back to their preferred setting at one touch of a button. The market of the automotive memory seat is growing due to the rising luxury vehicle market in some of the region. However high cost associated with it and also the technical issues with seat can hamper the overall market.
According to AMA, the Global Automotive Memory Seat market is expected to see growth rate of 7.5%Despite the presence of competition and brand effect problems, due to the awareness of end-users and their demand for high-end products, investors are still optimistic about this area. There will be more new investors entering into this industry in the future. The manufacturers who want to occupy the market must depend on market mechanism reform, manufacturing equipment innovation, core technology improvement, and brand establishment.
Continental (Germany), Faurecia (France), Magna International (Canada), Lear Corporation (United States), DURA Automotive Systems (United States), Adient (United States), Toyota Boshoku (Japan), TS Tech (Japan), Aisin Seiki (Japan) and NHK Spring (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Tachi-S (Japan) and Gentherm (United States).
Segmentation Overview
The study have segmented the market of Global Automotive Memory Seat market by Type (Ventilated Seats and Memory Seats), by Application (Passenger Vehicle and Commercial Vehicle) and Region with country level break-up.
On the basis of geography, the market of Automotive Memory Seat has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Increasing integration of advanced luxury features in seats and Development of smart seating concept for small and compact vehicles
Market Growth Drivers:
Increase in demand for premium and luxury vehicles to fuel the demand for automotive memory seat, Growing integration of advanced seat functionalities due to intense competition among vendors and Increasing average drive time spent in the vehicles leading to demand comfort seats
Challenges:
Technical issues with system operation
Restraints:
High cost of advanced & modular seats compared with conventional seats
Opportunities:
Growing development of climatronic and memory seats for optimum comfort
Market Leaders and their Expansionary Development Strategies
In February 2022, Lear Corporation, a global automotive technology leader in Seating and E-Systems, acquired substantially all of Kongsberg Automotive's Interior Comfort Systems (ICS) division. The acquisition will further develop Lear's seat component capabilities and expand its product offering in increasingly popular heated and comfortable seat solutions such as seat heating and ventilation, massage, and lumbar support.
In August 2022, Continental Automotive Singapore signed three Memorandum of Understanding (MoUs) with various partners to develop new mobility solutions that will enhance safety, connectivity, and convenience. The collaboration will utilize Continental's latest technology in areas such as data. Leverage advanced expertise and operations from analytics, fleet management, and autonomous mobile robots (AMR), MoU partners to explore and test new solutions that will transform the mobility experience and improve the transport of goods.
Key Target Audience
Manufacturers of Automobiles and Automotive Memory Seat, Distributors and Suppliers of Automobiles and Automotive Memory Seat, Importers and Exporters of Automobiles and Automotive Memory Seat, Research Firm, Government bodies, End users and Others
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.