About Mobile Marketing
Mobile marketing is a multi-channel, digital marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device with an aim to focus on reaching a target audience, via websites, email, SMS and MMS, social media, and apps. SMS and MMS are very powerful channels for mobile marketing. Mobile terminals are becoming more and more important for internet searches. Almost 50 percent of consumers in the United States make direct purchases after receiving an SMS-branded text. According to recent reports, 40 percent of user’s internet time is spent on mobile devices, which can be the best way to market products or services over the device.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 18.3% |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Mobile Marketing market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
SAP SE (Germany), IBM Corporation (United States), Salesforce.Com, Inc. (United States), AT&T Inc. (United States), Twitter Inc. (United States), Oracle Corporation (United States), Adobe Systems, Inc. (United States), SAS Institute, Inc. (United States), OpenMarket (United States) and Vibes Media, LLC (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are AdColony, Inc. (United States), GroundTruth (United States), Phonevalley (France) and Mobio Inc. (Russia).
Segmentation Overview
AMA Research has segmented the market of Global Mobile Marketing market by , Application (Product Advertising, Service Promotions and Others) and Region.
On the basis of geography, the market of Mobile Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Enterprise Size, the sub-segment i.e. Large Enterprises will boost the Mobile Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Verticals, the sub-segment i.e. BFSI will boost the Mobile Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Software will boost the Mobile Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Service Type, the sub-segment i.e. Short Message Service (SMS) will boost the Mobile Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
More and more numbers of users are spending larger amounts of time on mobile devices. Mobile Commerce is expanding rapidly and that’s why for marketers; it is very important to keep up with the pace.
Market Growth Drivers:
The increasing number of internet and mobile user across the globe coupled with the rise in disposable income and consumer shift towards online shopping are the key factors driving the demand for mobile marketing. and Cost-effective Way of Marketing Compared to Other Marketing Techniques
Challenges:
Privacy and Security Issues of User Data and Lack of an Effective Marketing Strategy
Restraints:
Compatibility of Software in Different Operating System, Lack of Compelling Content to Engage Mobile User and Navigation on a Mobile Phone
Opportunities:
Latest Technological Advancements such as Location-based service (LBS), Augmented Reality, 2D Barcodes, GPS messaging and Growing Use of Mobile E-commerce by Consumers for Shopping
Market Leaders and their expansionary development strategies
In March 2023, Ozone, the UK's top digital advertising platform, announced a collaboration with Mail Metro Media, one of the country's leading news brand publishers, to sell multimedia mobile marketing solutions directly to agencies and online brands.
In February 2023, InMobi, an Indian mobile advertising platform startup, teamed with Point Pickup, a last-mile retail delivery services provider for retail media advertising. This collaboration will give product development and advertising solutions to Point Pickup's grocery store partners, allowing them to optimize their media revenue.
Telephone Consumer Protection Act (TCPA) of 1991, passed by the United States considers SMS and MMS marketing messages as automated calls. That means there are three privacy principles that should govern how you implement SMS and MMS into your marketing- adequate notice, opt-in consent, opting-out.
Key Target Audience
Mobile Marketing Service Providers, Software & App Developers, Small & Large Business Firms, IT & Telecom Companies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.