What is Women Innerwear Market?
Women's innerwear is a garment that is worn under outer clothing in direct contact with the skin, although it can span more than one layer. They serve to prevent outer clothing from being soiled or damaged by physical defecations, to reduce the resistance of the outer clothing to the skin, to contour the body, and to disguise or care for parts of it. In cold weather, long underwear is sometimes worn to ensure excessive moderation. If made from suitable quantifiable or textile materials, it can be worn as nightwear or swimsuit, and some are designed for sensual charm or visual appeal also. Different types of innerwear are usually worn by women these days, including bras and panties. There are usually two types of women's innerwear; those that are worn to protect the torso and those that are worn to cover the waist and legs. However, there are also items of clothing that ensure both.
Highlights from Women Innerwear Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | La Perla (Italy), Chantelle (France), Lise Charmel Lingerie SA (France), Triumph (Germany), Bordelle Ltd. (United Kingdom), La Senza (United States), Fleur of England (United Kingdom), Agent Provocateur (United Kingdom), Pleasurements (Amsterdam), Myla Ltd. (United Kingdom) and Victoria's Secret (United States) |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that European Vendors will contribute to the maximum growth of Global Women Innerwear market throughout the forecasted period.
La Perla (Italy), Chantelle (France), Lise Charmel Lingerie SA (France), Triumph (Germany), Bordelle Ltd. (United Kingdom), La Senza (United States), Fleur of England (United Kingdom), Agent Provocateur (United Kingdom), Pleasurements (Amsterdam), Myla Ltd. (United Kingdom) and Victoria's Secret (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Carine Gilson (Brussels) and Kisskill (Australia). Women Innerwear Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Individual Use and Commercial Use |
Type | Upper innerwear, Lower innerwear and Shapewear |
Pattern | Plain,Design,Textured,Printed,Others |
Distribution Channel | Online,Specialty Stores,Supermarkets,Hypermarkets,Brand Outlets,Others |
Size | Small,Medium,Large,Extra Large,Others |
Material Type | Cotton,Nylon,Satin,Others |
On the basis of geography, the market of Women Innerwear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Adoption of E-Commerce Shopping and Growing Fashion Awareness among Women Regarding Various Available Innerwear
Market Growth Drivers:
Preference for Usually Appealing Intimate Apparel among Fashion Consciousness Customers, Increasing Promotional Activity of Brands Globally and Change in Lifestyle and Demographic Dividend
Challenges:
New Brands Entering the Global Market
Restraints:
High Cost of Branded Women Innerwear, Intense Competition among Key Brands and Availability of Low-Cost Counterfeit Products
Opportunities:
Growing Disposable Income Of Women, Potential Growth in Emerging Countries and Continuous Innovation in Clothing Trend
Key Target Audience
New Entrants/Investors, Manufacturers of Women Innerwear, Raw Material Suppliers, Dealers, Suppliers, Traders, and Distributors, Research Organizations, End-Users and Others