About Hay
Hay is a dried grass, legumes, or other herbaceous plants which is used as an animal fodder. It is fed to large grazing and animals as well as smaller domesticated animals such as rabbits and guinea pigs. As the plants advance in maturity the protein content decreases and lignified tissue increases. Hence it is cut at the correct stage to retain the leaves and nutrients. Hay is harvested when the head of the seed is not quite ripe and grass is mowed in the field. It is dried in a small piles or stack in the field and can be stored for months with less than 20% moisture. These factors and applications are increasing the demand for Hay which is propelling the market growth.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Hay market consists of major players who are focusing to offer a wide range of products. Also, they are keeping an eye on the quality product for their end consumers. The companies are exploring the market in new regions by expansion, investments merger & acquisition and collaboration as a strategies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Hay market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Anderson Hay& Grain (United States), Border Valley (United States), Knight Ag Sourcing (United States), Hay USA (United States), Bailey Farms (United States), Hayday Farm (United States), Barr-Ag (Canada), Standlee (United States), Legal Alfalfa Products Ltd. (Canada) and M&C Hay (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Hay market by Type (Grass, Legumes and Grains), Application (Dairy Cow Feed, Beef Cattle & Sheep Feed, Pig Feed and Poultry Feed) and Region.
On the basis of geography, the market of Hay has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Packaging, the sub-segment i.e. Bales will boost the Hay market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Technological Advancements in the Production of Hay
Market Growth Drivers:
Rising Consumption of Animal and Dairy Products and Increasing High Yielding Cattle is fueling the Market
Challenges:
Lack of Land and Water Resources for Domestic Production
Restraints:
Unfavorable Weather Conditions, Stringent Government Policies and Insufficient Processing Capacity for Commercial Farms
Opportunities:
Increasing Expansion of Modern Dairy Farms
Market Leaders and their expansionary development strategies
Penguin Random House has acquired independent book publisher Hay House, a leader in the self-help, health and wellness space. The acquisition will support the company’s growth and explore the areas of opportunity in their publishing services.
In May 2023, Australia’s Hay Group launched Shaype to reimagine financial innovation and accelerate international growth. The key attributes delivered to clients include project acceleration and derisking technology execution for start-ups as well as established suppliers who can use the powerful and flexible platform to bring new products to market.
Key Target Audience
Manufacturers, Raw Material Suppliers, Distributors and Traders, Research Organisations, Government Agencies and Organisation
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.