About Electric Oral Care
The increasing geriatric population is seen to be more prone to a number of oral diseases & rise in awareness regarding oral hygiene is leading to a shift from traditional products to innovative Appliances, Formulations, and Implements are some of the factors driving the Global Electrical Oral Care Products. Electric oral care products are used to maintain oral Hygiene. Most of the products use a battery to store electricity and possess advanced functionality as compared to their traditional counterparts.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 8.21% |
The market is highly fragmented with numerous players. The United States and Canada are the targets of Electric Oral Care Vendors due to the awareness factor and their susceptibility to adhere to various kinds of Dental Complication. Several major players are offering these products with long battery life at reasonable prices Analyst at AMA Research estimates that Global Players will contribute the maximum growth to Global Electric Oral Care market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Colgate Palmolive (United States), ToiletTree Products, Inc. (United States), The Procter & Gamble (United States), Water Pik (United States), Panasonic Corporation (United States), Koninklijke Philips N.V. (Netherlands), Omron Healthcare (United States), Arm & Hammer (United States), Conair Corporation (United States) and S. C. Johnson & Son, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Mouth Watchers (United States), Hydro Floss (United States), Brush-Baby Ltd. (United Kingdom), JSB Healthcare (India) and Brio Product Group (Philippines).
Segmentation Overview
AMA Research has segmented the market of Global Electric Oral Care market by Type (Water Flosser/Oral Irrigators and Air Flosser), Application (Online Stores and Retail Stores) and Region.
On the basis of Type, Electrical Flosser are dominating the market in the year 2023On the basis of geography, the market of Electric Oral Care has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. If we see Market by End users, the sub-segment i.e. Adults will boost the Electric Oral Care market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution channel, the sub-segment i.e. Online Sale will boost the Electric Oral Care market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Healthcare Expenditure related to Oral and Dental Care and Increasing Demand for Electric flossers Due to its Advanced Features of Preventing Plaque Formation
Market Growth Drivers:
Increasing Awareness among Consumers about Oral Hygiene Products through a number of Advertising and Promotional Campaigns, Rising Prevalence of Periodontal problems and Product offerings Based on Requirements & High spendings on Dental Care
Challenges:
The High Cost of Electrical Oral Care Products as Compare to the Manual ones is a Challenge faced by the Market
Restraints:
Stringent Regulatory Policies & Lack of Awareness about Oral Hygiene and Inconvenient to Handle due to the Clutter of Cords & Chargers may hamper the Market Growth
Opportunities:
Innovations like Vibrating Brush Heads, Oscillating Electric Toothbrushes Related to Oral Care Products is Providing an Opportunity for the Market
Market Leaders and their expansionary development strategies
In December 2023, Bruush Oral Care Inc. and Arrive Technology Inc. announced they had entered into an agreement and plan of merger. The combined company ("Combined Company") will focus on the advancement and implementation of Arrive's smart Mailbox-as-a-Service (MaaS) platform that makes the exchange of goods between people, robots, and drones frictionless through the use of artificial intelligence ("AI").
In October 2023, BURST Oral Care introduced the Pro Sonic Toothbrush and Curve Sonic Toothbrush. Featuring innovative designs and new technology, both brushes were created in partnership with BURST's Ambassador network of over 35,000+ dental professionals to ensure high-quality performance at accessible price points for consumers.
Key Target Audience
Electric Oral Care Product Manufacturers, Traders/Distributors/Wholesalers/Suppliers, Potential Investors, Downstream Vendors, Government & Regulatory Agencies and Dental Associations
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.