Industry Background:
Automotive augmented reality has taken the automobile design by storm as it eases the design processes and provides more economical solution. With growing focus towards ensuring safety to the drivers, the key players are adopting the technologies at fast pace and thereby increasing brand engagement. Of late, automobile giant Hyundai introduced AR automotive sales tool which runs on iPads to demonstrate company’s new i30 hatchback meant for Australian car dealerships.This growth is primarily driven by Increasing Demand of Connected Vehicles
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Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Volume Unit | N |
Value Unit | USD (Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Automobiles sector in the
region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Continental AG (Germany), Visteon Corporation (United States), Panasonic Corporation (Japan), BMW Group (Germany), Daimler AG (Germany), Volkswagen AG (Germany), Garmin International (United States), Denso (Japan), Robert Bosch GmbH (Germany) and Hyundai Motor (South Korea), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In May 2020, technology company Continental and Pioneer Corporation signed a strategic collaboration agreement. Their integrated infotainment solutions mean that both partners create a holistic user experience specifically targeting the Asian market. As part of the agreement, Continental will integrate Pioneer's entire infotainment subdomain into a high-performance computer for the vehicle's cockpit.
On 10th October 2018, continental Ag has launched an industry-first full-color demonstrator of an automotive-specific Head-up Display (HUD) based on waveguide technology. Continental’s Augmented Reality Head-up Display is are more powerful due to cutting edge technology.
Influencing Trend:
Rising Awareness about Road Safety and Up- Surging Demand of Advanced Driving Assistance System
Market Growth Drivers:
Increasing Demand of Connected Vehicles and Adoption of Augmented Reality
Challenges:
High Cost and Limited Hardware
Restraints:
Cyber Security Threats and High Dependency on Internet
Opportunities:
Attraction towards Semi-Autonomous and Electrical Vehicles
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Automotive Augmented Reality Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Automotive Augmented Reality Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols:
By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Automotive Augmented Reality players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Automotive Augmented Reality Study Sheds Light on
The Automotive Augmented Reality Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Automotive Augmented Reality industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Automotive Augmented Reality industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.