About Walkman
Walkman was invented under the brand name of Sony. It is called as the portable audio player. There are many similar devices which are known or called as the "Walkman". The name itself describes the players which are in small sizes and it can be carried anywhere by anyone. This kind of portable player was known as the revolutionary device, as one could take there favourite music anywhere with him or her. There are many continuous changes which are been occurring in the market of Walkman that have made it mandatory to one studies the overall aspects and strategies of the market
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Walkman is a fragmented market due to the presence of various players. The players are focusing on strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Analyst at AMA Research estimates that Japanese Manufacturers will contribute the maximum growth to Global Walkman market throughout the forecasted period. Established and emerging Manufacturers should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Sony (Japan), Aiwa (Japan), Panasonic (Japan), Sharp (Japan), Apple (United States), Samsung (South Korea), Iriver (South Korea), IAUDIO (Korea) and Philips (Netherland) are some of the key players that are part of study coverage. Additionally, the Manufacturers which are also part of the research coverage are Bose (United States) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Walkman market by Type (Tape Walkman, CD Walkman, MD Walkman and NET MD Walkman), Application (Radio, Tape, CD, MD, MP3 and MP4) and Region.
On the basis of geography, the market of Walkman has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Walkman market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Launch of Bluetooth enabled waterproof Walkman
Market Growth Drivers:
Changing lifestyle of music listeners and Rising disposable income
Challenges:
Other substitutes available in the market with higher features
Restraints:
Increased raw material cost and Lesser features in the product as compare to the other upcoming advanced products
Opportunities:
Untapped market in asia pacific region and Growing trends in music instrument
Market Leaders and their expansionary development strategies
In May 2018, Sony Corporation and the investor consortium led by Mubadala Investment Company (“Mubadala”) announced the signing of a definitive agreement for the sale of the Mubadala consortium’s approximately 60% equity interest in D.H. Publishing, L.P., which owns and manages EMI Music Publishing, to Sony Corporation of America, a wholly owned subsidiary of Sony (the “Transaction”)
In January 2019, At the Consumer Electronics Show in Las Vegas, Sony Video & Sound Products Inc., operator of Sony’s video and audio business, announced “360 Reality Audio” a new music experience so immersive that music fans will feel like they are front row or side stage at a concert. To underscore the power of this technology and its unique offerings, Sony partnered with select Live Nation Clubs & Theaters to capture audio from an array of concerts including The Wombats, AJR, Good Charlotte, Kodaline and more to be announ
Key Target Audience
Walkman Manufacturer, Walkman Distributors, Government Regulatory Bodies, Investor and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.