About Mouse Pad
Early mouse pad was actually "pads," which had delicate surfaces. The slight cushion allowed the mouse ball to roll easily in any direction. Modern mouse cushions have harder surfaces, designed to track the movement of optical mice. Mouse pads come in numerous shapes & sizes. Most are rectangular, though some are circular or oval shaped. While the majority of mouse pads are less than a foot wide or long, graphic artists & CAD designers some of the time use mouse pads which are much bigger. These super-sized surfaces permit them to use a slow, precise mouse speed without requiring to lift up the mouse frequently. Computer gamers also prefer bigger mouse pad, since it offers more desktop real estate for making quick movements.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
The rising number of players expected to enter the global market is predicted to enhance the competition level as well as encourage the growth of the overall market in the near future. Players are anticipated to focus on the development of new updated enhanced product, which is likely to encourage the growth of the global market throughout the forecast period. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Mouse Pad market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
CORSAIR (United States), Logitech (Switzerland), Razer (United States), SteelSeries (United States), HyperX (United States), ROCCAT (Germany), Enhance (Oman) and Insignia™ (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Castle (United States), Glorious PC Gaming Race (United States) and Cherry (Germany).
Segmentation Overview
AMA Research has segmented the market of Global Mouse Pad market by , Application (Office Use, Game Use and Others) and Region.
On the basis of geography, the market of Mouse Pad has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Supermarkets & Hypermarkets will boost the Mouse Pad market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Verticals, the sub-segment i.e. Consumer Goods will boost the Mouse Pad market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Size, the sub-segment i.e. 20" and Under will boost the Mouse Pad market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Fabric will boost the Mouse Pad market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Mouse Pad with LED Lights
Market Growth Drivers:
Increase in Number of Desktop Installations in Houses, Schools, and Offices
Challenges:
The Covid 19 Impact, Availability of Substitute and Changing Preference of Customers
Restraints:
Lack of Knowledge about the Benefits of Mouse Pad, Increase in Use of Laptops with Inbuilt Touchpad and Advancement in Technology Leading to Manufacturing of Mouse without a Rubber Ball
Opportunities:
Untapped Market of Developing Countries
Market Leaders and their expansionary development strategies
In October 2023, SteelSeries acquires KontrolFreek. This strategic move brings together two leading brads in the gaming peripheral space. SteelSeries, known for its high-performance headsets and keyboards, gains access to KontrolFreek's extensive range of innovative mouse pads and grips.
In November 2023, EveDesk Mat Pro has launched news mouse pad This premium desk mat from EveDesk offers a luxurious alternative to traditional mouse pads. Made from vegan leather, it provides a comfortable and stylish surface for your mouse and keyboard. It's also waterproof, stain-resistant, and easy to clean.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Mouse Pad Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.