What is Bath and Shower Market?
Bath and shower products are essential for cleaning the body while taking a shower or bathing. This includes soap bar, shower gels, foam, oil, loofah and many more. Bathing is practiced daily for personal hygiene, religious rituals or therapeutic purposes. In addition, it is also done to reduce the incidence and spread of a disease. Bath and shower are daily need products which are available online as well as offline. Hence it is fueling the market growth.
The market study is being classified by Type (Bar Soaps, Liquid Bath Products and Bath Additives and Accessories), by Application (Household and Commercial) and major geographies with country level break-up.
Johnson & Johnson (United States), L'Oral S.A. (France), Procter & Gamble Co. (United States), Unilever (United Kingdom), Colgate-Palmolive Company (United States), Avon Products, Inc. (United States), Beiersdorf AG (Germany), Este Lauder Companies Inc. (United States), Coty, Inc. (United States) and Henkel AG & Company, KgaA (Germany) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Dermstore (United States) and Bluemercury Inc. (United States).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Bath and Shower market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Bath and Shower market by Type, Application and Region.
On the basis of geography, the market of Bath and Shower has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Inclination of Consumers towards Health and Hygiene
- Product Innovations for New Designs in Bath and Shower Accessories
Market Trend
- Improvement in Living Standards Is Leading to Sale of Expensive Bath and Shower Products
- Adoption of Chemical Free Products
Restraints
- Increasing Usage Of Chemical Products Which Are Harmful For Skin.
Opportunities
- Improved Promotional Activities and Marketing Initiatives
- Increasing Disposable Income in Developing Economies
Challenges
- Stiff Competition among the Major Players
- Unavailability of Skilled Labors due to the Lockdown Imposed by Governments for Corona Virus Pandemic
Market Leaders and some development strategies
On 20th December 2019, Johnson and Johnson has acquired Verb Surgical which is a dental surgery platform and combines robotics, advanced visualizations, instrumentations and data analytics.
Key Target Audience
Manufacturers, Raw material suppliers, Government associations, Research organizations and Others