Industry Background:
With growing digitalization across the globe has enabled users to use digital advertising platforms for developing programmatic advertisements. That has increased the demand for digital magazine publishing. In addition to this, digital magazine publishing with the help of programmatic platforms also provides the analysis and effectiveness of designed advertisements. These digital magazines are referred to a magazines which are published on the cloud. These are preferred by maximum proportion of E readers due to cheaper subscription costs, ease of access, and user friendliness. Thus, such vigorous applications will escalate the overall demand for Digital Magazine Publishing over the forecasted years.
This growth is primarily driven by Rising Applications and Availablity of Internet Connectivity and Ability to provide Efficiency and Effectiveness of the Published Advertisements.
Globally, a noticeable market trend is evident Growing Adoption of Pragrammatic Platforms across the Developing Countries
. The Internet Software & Services sector in the North America region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Advance Publication (United States), American Media, Inc. (United States), Bloomberg L.P. (United States), Forbes (United States), Hearst Corporation (United States), Meredith Corporation (United States), New York Media LLC (United States), Conde Nast (United States), Rodale, Inc. (United States) and TEN: Publishing Media LLC (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On February 1st, 2019, a leading publisher of celebrity journalism, health and fitness, and lifestyle brands ?American Media, LLC? has acquired the media assets comprising TEN: Publishing?s Adventure Sports Network (ASN). The addition of the ASN brands to American Media will bolster the American Media Active Lifestyle Group, which will now include the 14 adventure and sports brands including Bike, Powder, Surfer, the Transworld titles, and Snowboarder. The acquisition also includes management of the Dew Tour, one of the action sports industry?s marquee event series.
One of the leading IT solutions provider, ?SunTec India? has recently launched a new cloud based digital publishing and distribution platform named ?OneRead?. OneRead is a white label solution, and a reading application compatible with all eReaders and operating systems, including iOS, Android, and Web. SunTec will be exhibiting and presenting OneRead at The London Book Fair 2018.
Market Drivers
- Rising Applications and Availablity of Internet Connectivity
- Ability to provide Efficiency and Effectiveness of the Published Advertisements
Market Trend
- Growing Adoption of Pragrammatic Platforms across the Developing Countries
- Increasing User Friendlyness of the Digital Advertisement Platforms
Restraints
- Availability of Cheaper and Local Advertisement Platforms
- Outdated Software, Poor Internet Connection and Download Speeds might hamper the Global Demand
Opportunities
Enables the Advertisers to Reach the Global Consumer Base with Minimal Finacial Requirements and Provides Advertising Techniques which enables Users to Inspect Advertisement Effectiveness
Challenges
Skilled Workforce Required for platform Developemnet as well as its uses and Internet Fluctuations, Lack of Digital Infrastructure might hamper the Business Growth
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Digital Magazine Publishing Study Sheds Light on
The Digital Magazine Publishing Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Digital Magazine Publishing industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Digital Magazine Publishing industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.