What is Personal Wipes Market?
Personal Wipes are hygiene products which are used for cleansing and sanitation of both adults and babies. At present millions of people are using wet wipes due to its useful benefits. Baby and facial wipes are made of long fibres for optimal strength whereas flushable wipes are made of short fibres that provide a low strength after flushing them and biodegradability. Furthermore, it raises the environmental hygiene standards and has low risk of cross contamination.
The market study is being classified by Type (Baby, Facial & Cosmetic, Hand & Body, Flushable and Other), by Application (Adults and Babies) and major geographies with country level break-up.
Johnson & Johnson (United States), Rockline Industries (United States), Diamond Wipes International (United States), Kimberly Clark Corporation (United States), Procter and Gamble Co. (United States), NicePak International (United Kingdom), Meridian Industries Inc. (United States), La Fresh (United States), Unicharm International (Japan) and Edgewell Personal Care (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Suominen Corporation (Finland) and DUDE Products Inc. (United States).
In this market, the players are looking for the cost effective production and technological development so as to eliminate the chemical use which can harm the skin. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Personal Wipes market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Personal Wipes market by Type, Application and Region.
On the basis of geography, the market of Personal Wipes has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increase in Hygiene Consciousness among Consumers
- Growing Population of Infants Is Affecting the Market Positively
- Rise in Air Pollution Highly Populated Countries
Market Trend
- Rising Concerns over Beauty among Men and Women
- Technological Developments are Being Made in the Material Used in the Product
Restraints
- High Costs Associated with Personal Care Wipes
Opportunities
- Rising Disposable Income in Developing Countries
- High Growth in Urbanization
Challenges
- Chemical Content May Lead to Skin Problems
Market Leaders and some development strategies
Key Target Audience
Manufacturers, Raw Material Suppliers, Distributors and Traders, Research Organisations, Government Agencies and Organisations