Industry Background:
Beacons refer to small wireless transmitters that use low energy bluetooth technology to send signals to other smart devices in certain range. Beacon management system market has high growth prospects owing to the growing focus on the development of location technology. Moreover, the rise in the number of smart city projects worldwide is expected to provide lucrative opportunities for the beacons management system market. In addition, increasing awareness about proximity marketing among the retailers as it provides an advanced micro-location level of promotion to reach the target audience expected to drive the market demand over the forecasted period.This growth is primarily driven by Increasing Need for Advanced Platform for Handling the Multiple Beacons and Growing Adoption of Beacons in Different Industry Verticals.
Globally, a noticeable market trend is evident Increasing Applications of Proximity Marketing Strategy in Retail Industry
. Major Players, such as Cisco Systems (United States), Sensoro (United States), Beaconinside (Germany), Onyx Beacon (Romania), Quuppa (Finland), Relution (Germany), Blue Sense Networks and BlueCats (Australia) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Market Drivers
- Increasing Need for Advanced Platform for Handling the Multiple Beacons
- Growing Adoption of Beacons in Different Industry Verticals
Market Trend
- Increasing Applications of Proximity Marketing Strategy in Retail Industry
- Emphasizing On Development in Location Technology
Restraints
- Limitations Associated With Beacon Deployment
- Limited Coverage Radius of Beacons
Opportunities
Development of Smart Cities and Increased Penetration of IoT and Rising Demand from the Developing Economies
Challenges
Lack of Awareness in the Emerging Economies
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Beacon Management System Study Sheds Light on
— The Beacon Management System Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Beacon Management System industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
— Where Beacon Management System industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
— How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.