Industry Background:
A serious game, also known as applied games is game designed for purpose other than entertainment. These games are used in education, healthcare, emergency management, engineering and other fields. The purpose of such games varies from industries to industries. For serious games to be successful, a balance must be established between entertainment and the ad hoc it is designed for.
According to AMA, the market for Serious Game is expected to register a CAGR of 18.7% during the forecast period to 2026. This growth is primarily driven by High Return on Investment and Improved Learning Experience.
Globally, a noticeable market trend is evident Growing Demand for Mobile Based Educational Games
. The Technology sector in the Asia Pacific region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Playgen [United Kingdom], Innovataion Games [United States], Caspian [United States], Virtual Heroes [United States], Morf Media [United States], BreakAway [United States], Blitz Games [United Kingdom], Square Enix [Japan], ESim Games [United States] and Designing Digitally [United States] etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Market Drivers
- High Return on Investment
- Improved Learning Experience
Market Trend
- Growing Demand for Mobile Based Educational Games
- Social Media Penetration Drive Serious Games
Restraints
- Improper Design of Games
- Lack of Awareness Among Masses
Opportunities
Rising Digitization and Internet Penetration and Innovative and User-friendly Design
Challenges
Lack of Tools to Measure Effectiveness of Serious Games and Lack of Balance Between Entertainment and
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Serious Game Study Sheds Light on
The Serious Game Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Serious Game industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Serious Game industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.