What is Powdered Tea?
The powdered tea market is expected to rise in the coming years as the demand for tea worldwide and tea consumption due to its health benefits is increasing which is driving the powdered tea market. The powdered teas are extracted and then spray-dried for longer shelf life, some downside about powdered tea is that its beneficial ingredient like catechins which is the main antioxidants in ea and its natural aroma diminishes during the spray drying technique. The interest of many tea lovers has shifted towards the range of powdered tea as they are widely available in many flavors and are ready to drink packages. The powdered tea is very popular in Japan but is slowly getting popular across the developing economies. The various types of powdered tea include black tea, green tea, white tea, etc.
The market study is broken down by Type (White Powdered Tea, Black Powdered Tea, Green Powdered Tea, Match Powdered Tea and Others), by Application (Drinking Tea, Pastry, Ice Cream, Beverage and Others) and major geographies with country level break-up.
Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Nestle S.A (Switzerland), Gadre Tea Company (India), A. Holliday & Co, (Canada), New Age Beverages Corporation (United States), Madame Flavour (Australia), Ispahani Group of Companies (Bangladesh), Unilever (Bushells) (Australia), Harney & Sons (United States), Dilmah Ceylon Tea Company PLC (Sri Lanka) and Joonktollee Tea & Inds (India) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Powdered Tea market by Type, Application and Region.
On the basis of geography, the market of Powdered Tea has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Channel, the sub-segment i.e. Convenience Store will boost the Powdered Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavor, the sub-segment i.e. Unflavored Powdered Tea will boost the Powdered Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On 18th October 2019, New Age Beverages Corporation announced the expansion of their partnership with Nestle along with broadening their license agreement of NESTEA to include all products under the brand including NESTEA powdered tea products in the United States. As a result, New Age launched NESTEA powders immediately in its e-commerce system targetting the current database of more than 1,000,000 customers and with other major retailers in United States.
Market Trend
- The Emerging Range of Flavors in Powdered Tea
- Powdered Milk Tea Production and Consumption in the APAC Region
Market Drivers
- Rapidly Increasing Demand for Tea Worldwide
- Increasing Demand for Various Types of Tea Products for Different Application
- Health Benefits Associated with Consumption of Various Tea Products
Opportunities
- Surging Demand for Ready to Drink Beverages is Booming the Demand for Powdered Tea Market
- Geographical Expansion of Powdered Tea Market Worldwide
Restraints
- Problems with Exports and Imports of Powdered Tea Products
- Risk of Side Effects with Consumption of Powdered Tea
Challenges
- Regulatory Standards on Powdered Tea Might become the Hindrance for Market
Key Target Audience
Powdered Tea Manufacturers, Powdered Tea International Traders, Powdered Tea Distributors and Suppliers, Research and Development Institutes, Potential Investors, Upstream and Downstream Buyers, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.