Market Snapshot:
Bluetooth-based beacon refer as a concept, which allows Bluetooth devices to broadcast or receive tiny and static pieces of data within short distances. In simplistic words, it consists of two parts that are a broadcaster (beacon device) and a receiver (phone app). This is a technology which enables smartphones, tablets, and other devices to perform actions when they are in close proximity to a beacon. The market of the Bluetooth Beacons is gaining a huge demand due to the rising technological advancement towards the wireless technology
Highlights from Bluetooth Beacons Market Study
Attributes | Details |
---|
Study Period | 2020-2032 |
Base Year | 2024 |
Largest Market | North America |
Unit | Value (USD Billion) |
CAGR | 96.0% |
The key Players profiled in the report are Accent Advanced Systems, Slu (Spain), Aruba Networks (United States), Blue Sense Networks (United Kingdom), Bluecats (United States), Bluvision, Inc. (United States), Estimate, Inc. (United States), Fathom (Canada), Gelo Inc. (United States), Gimbal, Inc. (United States), Glimworm Beacons (Netherlands) and Kontakt.Io (Poland). Additionally, other players that are part of this comprehensive study are Onyx Beacon Ltd. (Romania), Paypal (United States), Radius Networks Inc. (United States) and Sensorberg Gmbh (Germany).
Geographic Breakdown and Segment Analysis
The Global Bluetooth Beacons market presents a comprehensive analysis of the Bluetooth Beacons market by product type (Apple iBeacon, AltBeacon and Eddystone), by end-user/application (Airports, Hospitals, Restaurants, Industries, School and Mall), and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up. This section of our report presents a realistic picture of the Global Bluetooth Beacons industry. Investors and Players can easily understand the inherent opportunities and challenges for their products in geographical region of interest. For instance, while the North America holds majority of market share of the Bluetooth Beacons market
Analyst at AMA have segmented the market study of Global Bluetooth Beacons market by Type, Application and Region. On the basis of Type, IBeacon are dominating the market in the year 2024 where as Eddystone stood as second largest market share.
Influencing Trend:
Consistent increasing demand in wireless communication and smartphone technology, Focus on widening the application area of Bluetooth beacons and Industries are increasingly shifting toward the incorporation of Bluetooth-powered solutions from conventional proximity solutions including Wi-Fi and RFID
Market Growth Drivers:
Growing demand in mobile payments, Increasing penetration of retail sector and Growing Integration of Beacons in Cameras, LED Lightings, Point of Sale (POS) Devices, Digital Signage, and Vending Machines
Challenges:
Limited transmit-only protocol and Variation of frequency
Restraints:
Privacy and security issues and Fluctuation in signal strength
Opportunities:
Bluetooth beacons are currently witnessing penetration across asset tracking and machine/equipment status observation and The lower price point of Bluetooth-based solutions is playing a pivotal role in their large-scale adoption in various domains such as indoor navigation, worker security, elderly care, and affordable asset tracking
Market Developments Activities:
HP to acquire Aruba Networks to create an industry leader in enterprise mobility and Siemens and Aruba, a Hewlett Packard enterprise company, today announced a strategic partnership focused on bridging the operational technology (OT) and information technology (IT) worlds
Aruba introduces new secure, AI-Powered mobility innovations for the experience edge and Bluecats company has stop delivering both Eddystone and Physical Web beacon notifications, but the customers will still continue to have access to the beacon dashboard and can deliver proximity based experiences similar to Nearby notifications via the apps using Proximity Beacons API
Key Target Audience
Bluetooth Beacons manufacturers and developers, Original equipment manufacturers and developers, Government agencies, Bluetooth Beacons vendors, Network solution providers, Independent software vendors, Consulting firms, System integrators, Research institutes and organizations, Technology standards organizations, Technology investors, Research institutes,, System Integrators and Research/Consultancy firms