Market Snapshot:
Bluetooth-based beacon refer as a concept, which allows Bluetooth devices to broadcast or receive tiny and static pieces of data within short distances. In simplistic words, it consists of two parts that are a broadcaster (beacon device) and a receiver (phone app). This is a technology which enables smartphones, tablets, and other devices to perform actions when they are in close proximity to a beacon. The market of the Bluetooth Beacons is gaining a huge demand due to the rising technological advancement towards the wireless technology
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Largest Market | North America |
Unit | Value (USD Billion) |
Key Companies Profiled | Accent Advanced Systems, Slu (Spain), Aruba Networks (United States), Blue Sense Networks (United Kingdom), Bluecats (United States), Bluvision, Inc. (United States), Estimate, Inc. (United States), Fathom (Canada), Gelo Inc. (United States), Gimbal, Inc. (United States), Glimworm Beacons (Netherlands) and Kontakt.Io (Poland) |
CAGR | 96.0% |
Segment Analysis
AMA Research have segmented the market of Global Bluetooth Beacons market by Type, Application and Region. On the basis of Type, IBeacon are dominating the market in the year 2021 where as Eddystone stood as second largest market share.
On the basis of geography, the market of Bluetooth Beacons has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2021.
Market Trend
Consistent increasing demand in wireless communication and smartphone technology, Focus on widening the application area of Bluetooth beacons and Industries are increasingly shifting toward the incorporation of Bluetooth-powered solutions from conventional proximity solutions including Wi-Fi and RFID
Market Drivers
Growing demand in mobile payments, Increasing penetration of retail sector and Growing Integration of Beacons in Cameras, LED Lightings, Point of Sale (POS) Devices, Digital Signage, and Vending Machines
Opportunities
Bluetooth beacons are currently witnessing penetration across asset tracking and machine/equipment status observation and The lower price point of Bluetooth-based solutions is playing a pivotal role in their large-scale adoption in various domains such as indoor navigation, worker security, elderly care, and affordable asset tracking
Restraints
- Privacy and security issues
- Fluctuation in signal strength
In addition to the aforementioned factor, Growing demand in mobile payments
is expected to propel the growth of the market over the forecast period.
The key Players profiled in the study are Accent Advanced Systems, Slu (Spain), Aruba Networks (United States), Blue Sense Networks (United Kingdom), Bluecats (United States), Bluvision, Inc. (United States), Estimate, Inc. (United States), Fathom (Canada), Gelo Inc. (United States), Gimbal, Inc. (United States), Glimworm Beacons (Netherlands) and Kontakt.Io (Poland). A lot of United States players are profiled in the research study indicating a strong market dependence.