Market Snapshot:
Customer relationship management is a technology for managing all company’s relationships and interactions including customers, service users, colleagues, or suppliers as well as it helps to finding new customers winning their business, and providing support and additional services. The goal of this technology is to improve business relationships. The tools help to contact management, sales management, productivity, and others.
Highlights from Customer Relationship Management Market Study
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 13.5% |
The key Players profiled in the report are Salesforce (United States), Pipedrive (United States), Adobe (United States), Oracle (United States), SAP (Germany), Microsoft (United States), Genesys Telecommunications Laboratories (United States), SelectHub (United States), Zendesk (United States) and Pegasystems (United States). Additionally, other players that are part of this comprehensive study are HubSpot (United States) and Nice Systems (Israel).
Geographic Breakdown and Segment Analysis
The Global Customer Relationship Management market presents a comprehensive analysis of the Customer Relationship Management market by product type (Collaborative, Operational and Analytical), by end-user/application (Human Resource Management, Customer Service, SalesForce Automation, Lead Management, Marketing and Others), and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up. This section of our report presents a realistic picture of the Global Customer Relationship Management industry. Investors and Players can easily understand the inherent opportunities and challenges for their products in geographical region of interest.
For instance, while the holds majority of market share of the Customer Relationship Management market
Analyst at AMA have segmented the market study of Global Customer Relationship Management market by Type, Application and Region.
Influencing Trend:
Increasing usage of Social Networking and Technological Advancement over the Globe
Market Growth Drivers:
Increasing Application of Customer Relationship Management in Business Sectors and Surging use of Customer Relationship Management Softwares to Increases the Time the Sales Personnel Spend with their Existing Customers.
Challenges:
Regulatory Guidelines for the Implementation of Customer Relationship Management
Restraints:
Risks Related to Data Security
Opportunities:
Rising Implementation of Customer Relationship Management in Developed and Developing Economies can create Opportunities for the Market Growth.
Market Developments Activities:
On 21st July 2021, Salesforce, the global leader of customer relationship management acquired Slack Technologies, Inc. With this transaction companies will define the future of enterprise software, creating the digital HQ and offers very organizations to deliver customer and employee success.
On 5th May 2020, Pegasystems launches Pega Customer Service Unified Messaging Edition, a cloud-based customer service application for responding to customer inquiries. It provides a single dashboard where agents can manipulate requests between chat, massaging applications, social media, and SMS.
Global Customer Relationship Management is a fragmented market due to the presence of various players. The players are focusing on investing more in research & development activities and investing in it. These will boost new launches and enhance their market presence. The companies are also planning n strategic activities like mergers, acquisitions, and partnerships, which will help sustain them in the market and maintain their competitive edge.
Key Target Audience
Customer Relationship Management Developers, Customer Relationship Management Industry Associations, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others