About Natural Menthol
Natural menthol is isolated from the flowering plants of the Mentha genus. It is a waxy, crystalline substance, clear or white in color, which is solid at room temperature and melts slightly above. Additionally, natural menthol has physiological properties, most notable of which are topical cooling and anesthetic effects through the activation of TRPM8 sensory nerve receptors. Menthol is the most commonly marketed cigarette flavor, representing approximately 10% of the global cigarette market this is anticipating the growth of the natural menthol market over the forecast period.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.The Vendors having a strong hold in the market are BASF SE, Symrise AG, Nantong Menthol Factory, and Takasago. Analyst at AMA Research estimates that Asian Vendors will contribute the maximum growth to Global Natural Menthol market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
BASF SE (Germany), Symrise AG (Germany), Nantong Menthol Factory (China), Takasago (Japan), Tienyuan Chem (Singapore), Arora Aromatics (India), Fengle Perfume (China), Swati Menthol & Allied Chem (India), Nectar Lifesciences Ltd (India) and Bhagat Aromatics (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Silverline Chemicals (India) and KM Chemicals (India).
Segmentation Overview
AMA Research has segmented the market of Global Natural Menthol market by Type (Food Grade Menthol and Pharmaceutical Grade Menthol), Application (Pharmaceuticals, Confectionaries, Tobacco, Oral Hygiene and Other) and Region.
On the basis of geography, the market of Natural Menthol has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Pack Size, the sub-segment i.e. Below 25 gm will boost the Natural Menthol market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Demand for Natural Menthol from the Emerging Economies like India and China
Market Growth Drivers:
Increasing Urbanization and Rising Disposal Income of People Globally and Rising Demand from the Pharmaceutical Industry
Challenges:
Strict Government Regulations Associated with Natural Menthol
Restraints:
High Cost of Natural Menthol
Opportunities:
Increasing Use of Natural Menthol for Tobacco and Cigarettes creates Opportunity For Market
On 03, May 2019, TasteTech team up with BASF, where it launched a new line of powdered L-menthol in three formats. It also offers natural and synthetic menthol which are applicable in different food industries. and In 2020, Nantong Menthol Factory launched a new line of natural menthol crystals called "NM-Mint." These crystals are extracted from Chinese peppermint oil using a proprietary process that produces a high-quality product with a robust and natural aroma and flavor.
According to the Food & Drugs Association, it plans to propose a ban on menthol cigarettes, including a ban on sales of most flavored e-cigarettes, except menthol and mint, at retail stores and gas stations across the Canada region.
Key Target Audience
Natural Menthol Manufacturers, Natural Menthol Traders, End-Use Market Participants of Different Segments of Natural Menthol, Government and Research Organizations, R&D Institutions and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.