About Miso Paste
Miso Paste is a Japanese paste made up of fermented soybeans, koji or rice, and water. It may also contain other ingredients such as barley, rye as well as other grains. The Miso paste is said to taste better when longer it is kept. The miso paste also has excellent probiotics features, which are essentially good for immunity and digestion. Miso paste is an essential part of the ramen, tofu and other Japanese cuisine. Miso paste is available in three major types that is Shiromiso or White miso, Akamiso or Red miso, and mixed miso or Awasemiso. Where, the Akamiso or the Red miso is the most popular form of the miso paste in the market. Organic Miso paste is rising in demand and popularity since the recent trend for chemical free food products. Eastern Asia specifically Japan followed by North America are the biggest markets of the miso paste.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Growing Globaltion has led to the spread of the local ingredients and flavors such as that of Japanese cuisine specifically Miso paste. Made from primarily fermented soya, miso offers complex flavoring. Growth of the ramen as well as other famous Japanese cuisine has also been linked with the growth of the miso paste. Other than Easter Asia which homes Japan, Miso Paste is also popular in North America. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Hikari Miso Co. Ltd. (Japan), Marusan-Ai Co. Ltd. (Japan), Ichibiki Co. Ltd. (Japan), Saikyo-Miso Co. Ltd. (Japan), Miyako Oriental Foods Inc. (United States), Miyasaka Jozo USA Inc. (United States), Great Eastern Sun (United States), Eden Foods Inc. (United States), Yamato Soysauce and Miso Co. Ltd. (Japan) and Miso Boom (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Istore Direct Trading Pvt Ltd. (India), Yuho Foods Co., Ltd. (Taiwan) and Roland Foods (United States).
Segmentation Overview
AMA Research has segmented the market of Global Miso Paste market by Type (White or Shiromiso, Red or Akamiso and Mixed Miso or Awasemiso) and Region.
On the basis of geography, the market of Miso Paste has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Miso Paste market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel , the sub-segment i.e. Online {E-Commerce Stores} will boost the Miso Paste market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging , the sub-segment i.e. Plastic Packets will boost the Miso Paste market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Red Miso Paste Accounts for Larger Market Share
Market Growth Drivers:
Growth in Globalisation has led to the Growth in demand for Japanese Cuisine
Challenges:
Less Awareness about the Presence of the Product
Restraints:
Less Availability of the Product in Certain Places outside Japan and North America
Opportunities:
Organic White Miso Paste is rising in Popularity
Market Leaders and their expansionary development strategies
In October 2022, Belazu Ingredient Company and Miso Tasty have launched of Miso Harissa Cooking Paste, a combination of each brand’s most popular product. The limited-edition cooking paste is a fusion of North African and Japanese cuisines, combining peppery warm spices with deep umami notes. The paste is balanced with balsamic glaze and honey notes to increase its versatility.
In 2020, Umami Pantry, an Australian Startup has announced launch of its new product that is miso paste in certain speciality stores and online stores. The launched product is said to be organic, vegan, gluten and sugar free. Other than that the product is available in two major forms that is red and white miso paste.
Key Target Audience
Miso Paste Manufacturers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.