Baby Oral Care Market Scope
Baby oral care is refer as the taking care of infants teeth. Many babies don't start getting teeth until they are six months old, infant dental care is very important from the beginning itself. It is a good idea as well as important to get in the habit of cleaning baby's gums soon after birth. There are many products available in the market which are suitable for the baby oral care. In order to reduce the prevalence of ECC there is a special need to take care of baby oral health. Also opportunities are creating in the market for natural and organic ingredients in the oral products. But due to the economic slowdown there is a less purchase of oral products by customers, which is possessing a threat to the market
According to AMA, the Global Baby Oral Care market is expected to see growth rate of 2.3%The market appears to be fragmented with many Global and Regional key players. The players are taking initiatives of innovation of new products such as On January 2018, Colgate advances the future of oral care with Electronic toothbrush with AI named as Colgate connect Smart Toothbrush E1 have revolutionized the market. New product innovation focus on active ingredients is the main strategy adopted by players.
Church & Dwight (United States), Colgate-Palmolive (United States), Johnson & Johnson (United States), Procter & Gamble (P&G) (United States), Pigeon (Japan), Unilever (United Kingdom), Amway (United States), Chattem (United States), Chicco (Italy) and Dabur (India) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Himalaya (India), KAO (Japan), Supersmile (United States) and Kensey Nash (United States).
Segmentation Overview
The study have segmented the market of Global Baby Oral Care market by Type (Toothpaste, Toothbrushes and Others), by Application (Consumer use, Clinics and Hospitals) and Region with country level break-up.
On the basis of geography, the market of Baby Oral Care has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
High Growth of the Organized Retail Sector
Market Growth Drivers:
Growth in Disposable Income and Changing Life Style and Growing Awareness to Reduce the Prevalence of ECC
Challenges:
High dependency on retail stores and Lack of oral care professionals and Threat from counterfeit products
Restraints:
Usage of Certain Chemicals Can Be Harmful For the Baby and Economic slowdown leading to less purchase of oral products by customers
Opportunities:
Increasing demand for natural and organic ingredients in the oral products and Increasing Online purchase for oral products
Market Leaders and their Expansionary Development Strategies
Hindustan Unilever, an FMCG firm, declared that Zywie Ventures Pvt Ltd has been acquired for 51% of its original cost.
This industry still faces challenges such as the availability of low-cost alternatives, especially in emerging markets, and the high cost of natural and organic products.
Key Target Audience
Health Care providers, Dental associations, Oral Care Manufacturers, Traders, Distributors, Suppliers, Venture Capitalists, Investors and Dental practitioners
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.