About Sports Analytics
Sports analytics technique collects various strategies as well as historical statistics to provide a competitive benefit to teams or individuals. Sports analytics helps to search innovative technologies in sports, analyze athlete performance, predict fan's social responses towards the teams or players as well as analyse the competition. In addition to this not only team players but also coaches use this analysis to make feasible decisions as well as strategies for the performance improvement. Also, fans get the information about teams as well as their respective performance, injuries of players and training.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States and United Kingdom Players will contribute the maximum growth to Global Sports Analytics market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
IBM (United States), Oracle (United States), SAS Institute (United States), Tableau Software,Inc. (United States), EDGE10 (United Kingdom), Blue Star Sports (United Kingdom), Opta sports (United Kingdom), SAP (Germany), Football Raters (Switzerland) and Sportingmindz Technology Pvt. Ltd. (India) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Trumedia Networks (United States), Sport:80 (United Kingdom), Prozone Sports Ltd.(United Kingdom), Catapult Group International Ltd (Australia) and Beverly, MA (United States).
Segmentation Overview
AMA Research has segmented the market of Global Sports Analytics market by Type (On-field Analytics and Off-field Analytics), Application (Video Analysis, Performance Analysis, Player and Ball Path Optimization, Injury & Health Assessment, Tactical Analysis, Fan Engagement Analysis, Venue Optimization and Others) and Region.
On the basis of geography, the market of Sports Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Southeast Asia, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2022. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Deployment, the sub-segment i.e. Cloud will boost the Sports Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Sports Media will boost the Sports Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sports Type, the sub-segment i.e. Soccer will boost the Sports Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Heighten Viewership of Domestic League, Increasing Dependency due to Getting Real-time Access of Correlated Data and Introduction of Smartphones
Market Growth Drivers:
Gain Competitive Edge, Increasing Need Prognostic Information and Capability to Expand Winning Ratios
Challenges:
Lack of Skilled Professionals
Restraints:
High Budget for Sport Analytics and Data Privacy and Security Issues
Opportunities:
Rising Acceptance of Cloud Base Solutions
In April 2023, Dentsu, UK UK-based media firm launched Sports Analytics to bring together the company’s research, data, and analytics capabilities for the sports industry. Dentsu sports analytics will help brands understand fans and audiences’ behavior, and measure the impact of sponsorship and media investment.
Key Target Audience
Sports Analytics Application Developers, Sport Analytics Application Distributes, Sports Organisation, Government and private Research Organisation and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.