Mayonnaise Market Scope
Mayonnaise are also known as Mayo, is a thick cold condiment or dressing usually applicable in sandwiches and composed salads or on chip. Mayonnaise market has high growth prospects due to changing lifestyle, convenient and thriving fast-food chains. There has been significant rise in number of people consuming mayonnaise with figure stood up to 271 million in United States alone in 2018. So, the future for mayonnaise looks promising. Further, increasing demand for vegan mayonnaise products and rising mayonnaise mixed with various herbs and spices expected to drive the market over the forecasted period.
According to AMA, the Global Mayonnaise market is expected to see growth rate of 4.3% Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Mayonnaise market throughout the predicted period.
Oetker (Germany), Kraft Heinz (United States), McCormick (United States), Unilever (United Kingdom), American Garden (United States), Cibona (Croatia), Del Monte (United States), Duke'S (United States) and Kenko Mayonnaise (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Ken'S Foods (United States) and Bector'S Cremica (India).
Segmentation Overview
The study have segmented the market of Global Mayonnaise market by Type (Unflavored Mayonnaise and Flavored Mayonnaise), by Application (Retail and Foodservice) and Region with country level break-up.
On the basis of geography, the market of Mayonnaise has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Increasing Trend of Westernisation of Food Patterns. and Rapid Demand of HORECA industries.
Market Growth Drivers:
High Preference for Convenient and on the go Meals Option., Change in Lifestyle and Increased Urbanization Boost the Mayonnaise Market. and Upsurge Demand Due to Multiple Dishes.
Challenges:
Increasing Share of Home-Made Mayonnaise products and Fluctuation of Raw Materials is Anticipated to Challenge the Market.
Restraints:
Side Effect Associated Within Mayonnaise Products.
Opportunities:
Rising Government Investment and Opening Up to Foreign Direct Investments and Companies are Focus on R&D Activities to Develop New Products
Market Leaders and their Expansionary Development Strategies
In November 2018, Kraft Heinz agree to buy paleo mayo and dressing company Primal Kitchen. This acquisition is beneficial in providing products that are without processed, artificial ingredients, sugar, soybean or canola oils.
In August 2019, Mr. Foodie launched an in line mayonnaise and cheese offerings products in Delhi & Mumbai region for business expansion. It also delivers superior and quality products at lower price point.
“According to Food and Drug Administration, it depicts that Mayonnaise contains not less than 65 percent by weight of vegetable oil. Mayonnaise may be mixed and packed in an atmosphere in which air is replaced in whole or in part by carbon dioxide or nitrogen.”
Key Target Audience
Mayonnaise Manufacturers, Mayonnaise Traders, End-Use Market Participants of Different Segments of Mayonnaise, Government and Research Organizations, R&D Institutions and Others
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.