What is Cognitive Analytics Market?
Cognitive analytics applies human-like intelligence to certain tasks and brings together a number of intelligent technologies, including semantics, artificial intelligence algorithms, deep learning and machine learning. It is a data forward approach that starts and ends with what’s contained in the information.
The market study is being classified, by Application (Asset maintenance, Fraud and risk management, Customer analysis and personalization, Sales and marketing management, Supply chain management and Others) and major geographies with country level break-up.
Amazon Web Services (United States), Google (United States), IBM (United States), Intel (United States), Microsoft (United States), Oracle (United States), SAS Institute (United States), HPE (United States), Nuance Communications (United States), IPsoft United States) and Narrative Science (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Cisco Systems (United States), Nokia (Finland), Persado (United States) and Sinequa (France).
The companies are exploring the market by adopting expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Cognitive Analytics market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Cognitive Analytics market by Type, Application and Region.
On the basis of geography, the market of Cognitive Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rise in Adoption of Cognitive Computing Technology
- Increasing Volume of Complex Data
Market Trend
- Introduction of Advanced Analytics Techniques
Restraints
- Lack of Trust in Technology
- Complex Analytical Process
Opportunities
- Increasing Adoption of Cloud Technology
- Higher Adoption By SMEs
Challenges
- Lack of Skilled Workforce
- Managing Data Quality and Safety
Key Target Audience
Cognitive Analytics Providers, Emerging Companies, Research Professionals and End-users