About Running Footwear
Running Footwear market is expected to grow in the future due to rising health concerns and growing participation in fitness activities and the health benefits of sports and physical activities among the people. Moreover, increasing demand from the developing economies expected to fuel the market growth during the forecasted period. The adoption of digital and social media marketing is identified as one of the key trends behind the growth of the running footwear market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The Running Footwear market is fragmented, there are various players present in the market who offer a diverse range of products. The key players are focusing on product development and product differentiation to gain a competitive advantage over their competitors. Moreover, they are also engaging in digital and social media marketing to expand their geographical presence. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Running Footwear market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Adidas (Germany), ASICS (Japan), New Balance (United States), Nike (United States), Skechers (United States), New Balance Athletics, Inc. (United States), Amer Sports (Finland), AVIA (United States), Brooks Sports Inc. (United States) and British Knights (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Columbia Sportswear (United States), Eddie Bauer, LLC (United States) and Under Armour (United States).
Segmentation Overview
AMA Research has segmented the market of Global Running Footwear market by Type (Trail Shoes, Daily Trainers, Spikes, Racing Flats and Lightweight Trainers), Application (Professional Athletic and Amateur Sport) and Region.
On the basis of geography, the market of Running Footwear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Hypermarkets/Supermarkets will boost the Running Footwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Men will boost the Running Footwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Demand for Trendy Yet Comfortable Running Shoes, Growing Adoption of Shoe Knitting Technology and Use of Digital and Social Media Marketing
Market Growth Drivers:
Increasing Participation of Young Population in Sports and Fitness Activities and Raising Awareness about Healthy Lifestyle
Challenges:
Increasing Number of Local Manufacturers in the Market
Restraints:
Availability of Counterfeit Product
Opportunities:
Growing E-Commerce Industry Worldwide and Increasing Popularity of Sport Events
Market Leaders and their expansionary development strategies
In May 2019, Brooks Running Company and International Front Runners announced a two-year partnership to promote inclusion in running. Together, the two organizations will support the growth of Front Runners clubs in cities beginning in the U.S. and Canada, inviting more runners to join the community and experience the power of the run.
In Aug 2020, ASICS introduced the new running shoes DYNABLAST™, is a performance shoe offering runners a faster, lighter, bouncier ride. Based on ASICS’ trademark human-centric design, it is made for anyone looking to add some fun to their run and put an extra spring in their step.
Key Target Audience
Running Footwear Manufacturers, Running Footwear Suppliers/Distributors, Raw Material Suppliers, Potential Investors, Government and Research Organizations, Trade Associations and Industry Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.