What is Withania Somnifera Extract Market?
In Ayurveda, Withania somnifera is very commonly known as Ashwagandha. Its roots are specifically used in medical and clinical applications. It possesses numerous therapeutic effects, including anti-inflammatory, sedative, hypnotic, and narcotic. Cancer is a hyperproliferative disorder that leads to uninhibited proliferation, dysregulation of apoptosis, and a cell cycle. Extracts from this plant have been described for their anti-cancer properties. It is a common ingredient used to treat a variety of musculoskeletal disorders and is preferred as a tonic for increasing energy, developing overall health, and during pregnancy. It can create a state of unspecific increased resistance (SNIR) to the adverse effects caused by various physical, chemical, and biological agents. They do not have a recognized specific mechanism of action but can counteract various pathological conditions. Withania somnifera extract has been observed to inhibit the activities of key TCA cycle enzymes such as isocitrate dehydrogenase and malate dehydrogenase in animals with colon cancer. 1-Oxo-5beta, 6beta-epoxy with α-2-enolide isolated from the roots of Withania somnifera is effective against ultraviolet radiation-induced skin carcinoma in rats. Thus, it can be said that components isolated from Withania somnifera play a significant role against various types of neoplastic growth and therefore could be used as an alternative chemotherapeutic agent.
The market study is being classified by Type (Capsule, Liquid, Dry Root and Powder), by Application (Healthcare and Cosmetics) and major geographies with country level break-up.
Life Extension (United States), Taos Herb Company (United States), Jarrow Formulas, Inc. (United States), Organic India (India), The Vitamin Shoppe (United States), Ambe NS Agro Products Pvt. Ltd. (India), NOW Foods (United States), Solgar (United Kingdom), Bioprex Labs (India), Herbochem (India) and PipingRock Health Products, LLC (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Swanson (United States), S.A. Herbal Bioactives LLP (India), All-Season Herbs Pvt. Ltd (India) and Arjuna Natural Pvt. Ltd. (India).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that Asian Vendors will contribute to the maximum growth of Global Withania Somnifera Extract market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Withania Somnifera Extract market by Type, Application and Region.
On the basis of geography, the market of Withania Somnifera Extract has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- The Rise in Demand for Dietary Supplements
- The Sedentary Lifestyle among People
- Growing Awareness Regarding the Benefits Such As Helps Reduce Blood Sugar Level, Stress & Anxiety
- The Wide Spread Popularity of Withania Somnifera
Market Trend
- The Increasing Consumer Awareness
- Increasing Demand for Health and Wellness Promoting Supplements
- The Increase in Sale of Product Owing to Research Activities & Medicinal Consumption by the Population
Restraints
- Side Effects Associated With the Usage of Withania Somnifera
Opportunities
- Increasing Trust in Herbal/Botanical Supplements
- Increasing Health Awareness and Availability of Quick Information Online
- A Rise in Demand in Developed Economies
Challenges
- Lack of Awareness in Under Developed Regions
Key Target Audience
Manufacturers of Withania Somnifera Extract, Suppliers and Distributors of Withania Somnifera Extract, End-Users, Potential Investors, Market Research Firms and Others