About Automotive Ventilated Seats
Automotive ventilated seats are seats installed in cars that feature a ventilation system aimed at enhancing comfort by actively circulating air through the seat. Typically incorporated in premium or luxury vehicles, these seats are designed to improve the overall driving experience, particularly in warm weather conditions. The ventilation system typically incorporates small fans or perforations in the seat, facilitating the circulation of air around the occupant. Some systems may offer additional features such as adjustable fan speed and direction, allowing users to tailor the airflow to their preferences. The primary goal of automotive ventilated seats is to alleviate discomfort and reduce sweating by maintaining a cooler and more breathable seating environment.The automotive ventilated seats market is witnessing robust growth driven by an increasing consumer appetite for superior comfort and cutting-edge features, especially within the premium and luxury vehicle segments. Elevated awareness of the positive impacts of enhanced air circulation on occupant well-being, particularly in warmer climates, is fueling the adoption of ventilated seats. Despite these favorable trends, the market encounters challenges, such as the elevated costs associated with integrating sophisticated ventilation systems and potential concerns regarding durability. Noteworthy trends include the integration of intelligent, connected features into ventilated seat designs and a notable shift towards sustainable materials, reflecting a commitment to eco-friendly practices. Opportunities in the market stem from its expansion into regions with warmer climates, the customization options available for mid-range vehicles, and the potential for growth in the aftermarket
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 1.4% |
Automotive Ventilated Seats market is fragmented.The automotive ventilated seats market share growth by the passenger cars segment will be significant during the forecast period. The Market vendor should focus more on the growth. Prospect in the fast-growing segments. Analyst at AMA Research estimates that Japan Vendors will contribute the maximum growth to Global Automotive Ventilated Seats market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Faurecia SE (France), Adient PLC (America), Lear Corporation (United States), Toyota Boshoku Corporation (Japan), TS Tech Co. Limited (Japan), Hyundai DYMOS (South Korea) and Magna International Inc. (Canada) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Gentherm Incorporated (United States), Brose Fahrzeugteile GmbH & Co. KG (Germany) and Continental AG (Germany).
Segmentation Overview
AMA Research has segmented the market of Global Automotive Ventilated Seats market by Type (Bucket, Split Bench and Others) and Region.
On the basis of geography, the market of Automotive Ventilated Seats has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Vehicle Type, the sub-segment i.e. Passenger Cars will boost the Automotive Ventilated Seats market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material Type, the sub-segment i.e. Fabric will boost the Automotive Ventilated Seats market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sale Channel, the sub-segment i.e. OEM will boost the Automotive Ventilated Seats market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Integration of smart and connected features in ventilated seat systems and Adoption of sustainable and eco-friendly materials in seat manufacturing
Market Growth Drivers:
Increasing consumer demand for enhanced comfort features in vehicles and Growing awareness of the benefits of improved air circulation in seats
Challenges:
Addressing consumer perceptions and preferences for traditional seat comfort and Ensuring standardization and compatibility of ventilated seat systems across different vehicle models
Restraints:
Potential maintenance and durability concerns with complex ventilation systems, Limited adoption in lower-priced or entry-level vehicle segments and Market Trends
Opportunities:
Expansion of the market in regions with warmer climates and Customization options for ventilated seat systems in mid-range vehicles
Market Leaders and their expansionary development strategies
In June 2023, Magna strengthens its active safety business with the completion of its acquisition of Veoneer Active Safety from SSW Partners. The deal, which closed , positions Magna as one of a few suppliers equipped to tackle the increasing complexity coming from advanced software, system and integration challenges by delivering a complete set of offerings to customers.
In December 2018, Magna revealed its vision for a flexible vehicle interior centered around seating reconfigurability and the opportunities new mobility and autonomy will offer passengers in the future. Seat positioning will play an increasingly important role in creating a flexible space where drivers and riders can move cargo, get work done and interact with each other more freely.
Key Target Audience
Raw Material Suppliers, Manufactures, Distributors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.