Global Base Layer Market Overview:
The base layer is a piece of clothing worn in the form of a t-shirt, long-sleeve cloth, or legging. The main function of the base layer is to wick moisture away from the body, thereby maintaining temperature regulations. Base layers are ideally worn next to the skin as it acts as a layer of protection for the body. Increased fitness activities and growing health awareness has projected the growth of the global base layer market in the forecast period. Some of the players profiled in the study are Adidas AG (Germany), Nike Inc. (United States), Mammut Sports Group AG (Switzerland), Haglofs (Sweden), Patagonia, Inc. (United States), Marmot (United States), KLATTERMUSEN (Sweden), Columbia Sportswear Company (United States), The North Face (United States), Salewa (United States), Blackyak (South Korea) and Decathlon Group (France).
On the basis of geography, the market of Base Layer has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online (Owned portals, and E-Commerce Websites) will boost the Base Layer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Polyester will boost the Base Layer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Weight, the sub-segment i.e. Light Weight will boost the Base Layer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Men will boost the Base Layer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Increasing Number of Travellers Globally Interested in Adventure Activities
- Need for Safety and Comfort While Trekking and Hiking Requires Comfortable Apparel like Base Layer
- Rising Consumption of Base Layer Among Women
Influencing Trend
- Increasing Outdoor Activity Participation Among Young Adults
Restraints
- Fluctuation in the Price of Cloth Material
Opportunities
- High Growth of E-Commerce Industry and Online Availability of the Base Layer
- Increasing Frequency of Trekking and Hiking Activities Globally
Challenges
- Availability of Counterfeit Product
- Rapid Change in Consumer Preference
The U.S. Customs and Border Protection (CBP) and the Federal Trade Commission (FTC) enforce labeling laws and act in the United States. In general, textile and apparel products sold in the United States must be labeled with the following information: the fiber content, the country of origin, the manufacturer or dealer identity, and the care instructions.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Target Audience:
Base Layer Manufacturers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others
Major Objectives Focused through this Study
To define, describe, and forecast the Global Base Layer market on the basis of product [] , application [Ball Sports, Non-ball Sports, LifeStyle, Leisure time and Other], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Base Layer market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Base Layer industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization:
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are Toread (China), Lowa (United States), Scarpa (Italy) and Garmont (Italy).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Base Layer market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.