About AI in Education
Artificial Intelligence in education is a technology that deals with the study & enhancement of intelligent machines and software. AI software is used in industry verticals such as education, BFSI, healthcare, & government. Development of artificial intelligence-empowered educational games that help to enhance and improve the overall educational process has increased adoption of artificial intelligence in the education sector. AI focusses on the creation of intelligent machines that can perform functions like speech recognition, learning & problem solving. In the US education sector, AI is increasingly used to enhance student learning via intelligent interactive programs using various technologies such as machine learning, natural language processing, & deep learning help in overall learning of students.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Billion) |
CAGR | 45.36% |
Key vendors have adopted different types of organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their presence in the AI in education market. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global AI in Education market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
IBM (United States), Microsoft (United States), Bridge-U (United Kingdom), DreamBox Learning (United States), Fishtree (United States), Jellynote (France), Jenzabar (United States), Knewton (United States), Metacog (United States), Querium Corporation (United States), Google (United States), AWS (United States), Cognizant (United States), Carnegie Learning (United States), Century-Tech (United Kingdom), Cognii (United States) and Elemental Path (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Liulishuo (China), Nuance Communications (United States), Osmo (United States), Pearson (United Kingdom), Third Space Learning (United Kingdom), Quantum Adaptive Learning (United States), ALEKS (United States) and Blackboard (United States).
Segmentation Overview
AMA Research has segmented the market of Global AI in Education market by Type (Solutions (Software tools & Platforms) and Services (Professional services & Managed services)), Application (Virtual Facilitators and Learning Environments, Intelligent Tutoring Systems (ITS), Content Delivery Systems, Fraud and Risk Management, Student-initiated learning and Others) and Region.
On the basis of geography, the market of AI in Education has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment Mode, the sub-segment i.e. Cloud will boost the AI in Education market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Technology, the sub-segment i.e. Deep Learning and Machine Learning will boost the AI in Education market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Intelligent tutoring systems (ITS) based on AI technology are available in market and Technological advancement in learning processes due increasing use of smart devices
Market Growth Drivers:
Increasing adoption in various applications used in education sector and Emerging need for multilingual translators integrated with the AI technology
Challenges:
Insufficient Skills of Students & Teachers and Lack of Appropriateness of AI-enabled Assessment Process
Restraints:
Unawareness in some regions and High cost
Opportunities:
Growing deployment of various software solutions in education sector and Increasing encouragement from government on improving the quality of education
Market Leaders and their expansionary development strategies
In June 2022, Microsoft entered into an agreement to acquire Miburo, cyber threat analysis and research company specializing in the detection of and response to foreign information operations.
In September 2022, SmarTek21 joined forces with Regional Partners AI Intelligent Technologies of South Africa to lead the healthcare, telecommunications, and education transformation across the continent.
Key Target Audience
E-Learning software, platform, and service providers, Device manufacturers, Small and Medium-sized Enterprises (SMEs), Higher education and K-12 schools and universities, Educational publishers, E-Learning course providers, Governments and investment communities and Research organizations and associations
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.