What is Men's Toiletries Market?
Men’s toiletries includes shaving creams, razors, hair styling and products, mouth wash and other skin care product. These products are used for maintaining the hygiene of individuals. Over the past few years the most of the men’s were dependent on the female toiletries. However, that is changed now and various products are available which are designed for men. Hence, there is rise in usage of men’s toiletries across the globe.
The market study is being classified by Type (Deodorants, Hair Care Products, Skin Care Products, Bath and Shower Products and Other) and major geographies with country level break-up.
Unilever (United Kingdom), Procter & Gamble (United States), Beiersdorf (Germany), L'Oreal (France), Koninklijke Philips (Netherlands), Johnson & Johnson (Unite States), Colgate-Palmolive (United States), Edgewell Personal Care (United States), Brave Soldier (United States) and Baxter of California (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Skin care products, Hair care products, Deodorant and Others.
Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Men's Toiletries market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Men's Toiletries market by Type, Application and Region.
On the basis of geography, the market of Men's Toiletries has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Disposable Income is Fueling the Market Growth
- Increasing Consciousness of the Individuals for Being Presentable
Market Trend
- Growing Awareness of Being Hygienic and Clean
Restraints
- Brand Loyalty and Unwillingness to Try New Brands may hamper the Market
Opportunities
- Growing E-Commerce Industry is increasing the Demand
- Influencing Digital Media Advertising
Challenges
- Lack of Product Knowledge
Market Leaders and some development strategies
In 2019, Beiersdorf has acquired Coppertone from Bayer which is a Bayer’s sun care business. This acquisition helps the company to strengthen the position in North America.
In July 2018, Nykaa has launched Nykaa Man which is dedicated to the men’s grooming.
Key Target Audience
Manufacturers, Raw Material Suppliers, Distributors and Traders, Research Organisations, Government Agencies and Organisations