About Intimate Underwear
The intimate underwear refers to the clothe which is worn next to the skin, and thus it behaves as human's second skin. The women intimate underwear include lingerie, shapewear, sleepwear, sportswear and maternity wear. The men’s intimate wear may include vests, regular briefs, boxer’s briefs, boxer shorts, trunks briefs and others. Change in perspective of intimate underwear from a basic need to aspiration, change in lifestyle, increase in awareness on hygiene and rise in disposable income are driving the market for intimate underwear.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The intimate underwear market is fragmented with numerous players who are focusing towards offering wide range of innovative products to attract customers. The manufactures are also keeping an eye on the quality product for their end consumers. The companies are exploring the market in new regions by expansion, investments merger & acquisition and collaboration as a strategies. Emerging countries are to estimate positive growth due to rapid urbanization, increase in living standards and rise in disposable income over the coming years. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Intimate Underwear market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Hanesbrands (United States), Berkshire Hathaway (United States), Jockey International (United States), PVH (United States), L Brands (United States), Bare Necessities (United States), Lise Charmel (France), Gunze (Japan), American Eagle (Aerie) (United States) and Huijie (Maniform Lingerie) (China) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Tinsino, Marks & Spencer, Wolf Lingerie, Your Sun and Cosmo Lady.
Segmentation Overview
AMA Research has segmented the market of Global Intimate Underwear market by Type (Underpants and Shapewear) and Region.
On the basis of geography, the market of Intimate Underwear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Offline will boost the Intimate Underwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Use, the sub-segment i.e. Sleepwear will boost the Intimate Underwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Women will boost the Intimate Underwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Trend of Athleisure in the Intimate Underwear Industry
Market Growth Drivers:
Preference for Usually Appealing Intimate Underwear Among Fashion Consciousness Customers and Change in Lifestyle and Demographic Dividend
Challenges:
Fewer Barriers to New Entrants Leading to Intense Competition among Key Brands
Restraints:
Availability of Substitutes
Opportunities:
Potential Growth in Emerging Countries
Market Leaders and their expansionary development strategies
In August 2023, Intimate apparel company Ariela & Associates' (AAi)has acquired the intimate brand Parade. The acquisition will help to rejuvenate the brand’s image and strengthen its portfolio.
In October 2023, Victoria's Secret and PINK has launched of VS & PINK Adaptive, their first-ever collections of intimates for women with disabilities. With the support of GAMUT Management (GAMUT), the premier consulting and talent management company working with and for people with disabilities. VS & PINK Adaptive was developed by incorporating direct feedback from people with disabilities throughout every step, including wear testing, focus groups, feedback panels and more.
Key Target Audience
Intimate Underwear Manufacturer, Intimate Underwear Supplier, Raw Material Supplier, End Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.