About Mobile User Authentication
Mobile user authentication is a type of verification of a user’s identity is validated and authenticated using factors such as biometrics, GPS coordinates, and timestamps using mobile as a device. The authentication is based on two factors to authenticate the end-user i.e. anything that user already knows and “anything users posses”. Further, the adoption of bringing your own device (BYOD) and growing E-commerce industry, increasing security concerns, and regulatory standards are some of the major factors propelling the market growth.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 25.15% |
The Global Mobile user authentication market is fragmented with several market players. The key players are in the market are adopting effective business strategies to stay competitive. Major players are investing in research and development for mobile user authentication market. These players are also seen observing the local brands for acquisition. Business strategies such as joint venture and new market entrants in emerging economies are helping prominent vendors to strengthen their presence and expand their product portfolio. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Mobile User Authentication market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
CA Technologies, EMC Corporation (United States), Gemalto NV (Netherlands), Symantec Corporation, VASCO Data Security International, Authentify (United States), Entrust Datacard Corporation, SecureAuth Corporation, SecurEnvoy (United Kingdom) and TeleSign (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Mobile User Authentication market by Type (Security Process, Data and Architecture and Learning Framework), Application (Education, BFSI, Retail, Information Technology and telecom, Manufacturing and Others) and Region.
On the basis of geography, the market of Mobile User Authentication has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Authentication Software, the sub-segment i.e. Security Process [Integrity Level, Alert Level] will boost the Mobile User Authentication market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by User Type, the sub-segment i.e. Small and Medium Enterprises (SMEs) will boost the Mobile User Authentication market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Software will boost the Mobile User Authentication market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Traction Among Large and SMEs to Manage and Assess Variety of Security Threats
Market Growth Drivers:
The Advent of Mobile Devices, Cloud Computing & Social Media, Increasing Adoption of BYOD and Rising Threat of Cyber Attack across BFSI Organizations, IT, Telecom & Healthcare sector
Challenges:
Existing Authentication Solutions is posing a Challenge for the Global Mobile user Authentication market
Restraints:
Lack of Awareness and Availability of Substitutes Solutions are factors which are hampering the market growth
Opportunities:
Demand for Authentication as a Service and Adoption of the Internet of Things (IoT) by Enterprises
Market Leaders and their expansionary development strategies
In March 2020, Benefit Vantage Limited, proprietor and developer of IPification, the seamless mobile authentication solutions; and CTM, the leading mobile and fixed-line telecommunications operator in Macau, signed a partnership to offer IPification secure mobile authentication to the CTM (Corporate Travel Management) customers.
In October 2023, Intercede, the global leader in digital identities, today announced that it will launch a solution for Enterprise Managed FIDO Authentication, at Authenticate 2023 in California. Passwords, PKI and Windows Hello for Business can all be replaced with highly secure and phishing-resistant FIDO authentication, using Intercede’s enterprise multi-factor authentication (MFA) software and the award-winning YubiKey hardware authentication security key
January 2019, FIDO Alliance, analyzed the state of customer and enterprise (employee) authentication amongst the United States businesses and draws conclusions on the role strong authentication is playing in protecting accounts and securing access to valuable data and critical systems.
Key Target Audience
Mobile Factor Authentication Service Providers, IT Manufacturers, Potential Investors, Downstream Vendors, Marketing & Consulting Firms and Government & Regulatory Bodies
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.