About Energy Bars
Energy bars are supplementary bars containing cereals and other high energy foods targeted at people who require quick energy but do not have time for a meal. They are different from energy drinks, which contain caffeine whereas bars provide food energy. Energy in food comes from all three main sources: fat, protein, and carbohydrates. Energy bars provide the majority of their food energy in carbohydrate form. Rising demand from the athletics and players from different sports is fuelling the growth of the energy bars market in the forecast period.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Energy Bars is a fragmented market due to the presence of less players. The players are focusing on strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.The Vendors having a strong hold in the market are PowerBar, EN-R-G Foods, LLC, Clif Bar & Company, and Stokely-Van Camp, Inc.. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Energy Bars market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
PowerBar (United States), EN-R-G Foods, LLC (United States), Clif Bar & Company (United States), Stokely-Van Camp, Inc. (United States), General Mills, Inc (United States), The Kellogg Company (United States), GlaxoSmithKline Plc. (United Kingdom), General Mills Inc. (United States), Clif Bar & Company (United States) and Abbott (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Post Holdings (United States), QuestNutrition (United States) and PepsiCo, Inc. (United States).
Segmentation Overview
AMA Research has segmented the market of Global Energy Bars market by Type (Organic and Conventional) and Region.
On the basis of geography, the market of Energy Bars has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Supermarkets/Hypermarkets will boost the Energy Bars market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavors, the sub-segment i.e. Fruit Flavor will boost the Energy Bars market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Demand of the Flavored Energy Bars in Emerging Counties like India, and China
Market Growth Drivers:
Increasing Health-Consciousness, and Active Lifestyles in Developing Economies and Increasing Sports Participation and the Increasing Gym-Going Population Globally
Challenges:
lack of awareness in developed countries.
Restraints:
Intense Competition among the Competitors is Hindering the Market Growth
Opportunities:
Rising the Investment in the Research and Development by Various Company
Market Leaders and their expansionary development strategies
In August 2022, Mondelz International, Inc. announced it has completed the acquisition of Clif Bar & Company, leading U.S. maker of nutritious energy bars with organic ingredient. The acquisition expands Mondelz International’s global snack bar business to more than USD 1 billion, with leading brands including CLIF, CLIF Kid and LUNA complementing the company’s refrigerated snacking business Perfect Snacks in the U.S. and leading performance nutrition business Grenade in the U.K.
In March 2023, Bagrrys India launched new varieties of energy bars, a New Delhi-based breakfast cereals & health food brand in India that make products which are healthy, honest, innovative such as oats, mueslis, corn flakes, nut butters, bran. has announced the launch of “The Mighty Muesli Bars”.
Key Target Audience
Energy Bars Manufacturers, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors and Other
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.