Wi-Fi Analytics Market Scope
Wi-Fi analytics involves the use of Wi-Fi networks to collect data on Wi-Fi devices such as smartphones and laptops that can be used to inform and improve business operations, physical layouts, and marketing initiatives and includes detailed information on the device behavior, both physically in the space covered by the Wi-Fi network, as well as the activity performed via the Wi-Fi network's internet connection. Wi-Fi analytics systems provide a way to organize and interpret customer data collected through guest Wi-Fi, making them a very powerful tool in the right hands.
The Wi-Fi Analytics market study is segmented by Type (Wi-Fi Presence Analytics and Wi-Fi Marketing Analytics), by Application (Footfall Analytics, Customer Engagement, Customer Experience Management, Customer Behaviour Analytics, Customer Loyalty Management and Others) and major geographies with country level break-up. According to AMA, the Global Wi-Fi Analytics market is expected to see growth rate of 25.21%
Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Wi-Fi Analytics market throughout the predicted period.
Cisco Systems (United States), Aruba Networks (United States), Purple (United Kingdom), Cloud4Wi (United States), Fortinet (United States), Ruckus Networks (United States), Extreme Networks (United States), GoZone WiFI (United States), Singtel (Singapore) and SpotOn (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Eleven Software (United States), Aislelabs (Canada), Flame Analytics (Spain), Aptilo Networks (Sweden), Blix (Australia), SkyFii (Australia), Guest Networks (Canada), Hughes Network System (United States), Yelp (United States), Wefi (United States), MetTel (United States), WhoFi (United States), Presence Aware Tech Ltd (United Kingdom) and Bloom Intelligence (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Wi-Fi Analytics market by Type, Application and Region.
On the basis of geography, the market of Wi-Fi Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On November 5, 2019, Manchester-headquartered Purple confirmed the takeover of Ohio-based LogicJunction, with the combined businesses operating under the Purple brand. The acquisition is a majority stock deal, with the existing management team and employee base joining the Purple team.
In 2019, Purple, a global leader in Wi-Fi Analytics has announced an exciting multi-year partnership with BT. British Telecom will now be able to provide its retail store customers with the ability to gain customer insights, just as they would online. The partnership will see the incorporation of Purple's advanced customer engagement capabilities within BT Wi-Fi services early next year. and On October 24, 2019, Blix launches AI-driven CountSmart® technology for unprecedented accuracy in WiFi analytics. This new approach to WiFi analytics performs a deep analysis of every packet of smartphone data, irrespective of randomization and encryption, allowing Blix to make use of 100% of available smartphone data.
General Data Protection Regulation (GDPR) and Cloud Standard Customer Council (CSCC)
Market Trend
- Cloud-based Service with Full Remote Support
- Increasing Adoption of Big Data Analytics
- Integration with Other Data Such As Staffing, POS and Marketing Data
Market Drivers
- Growing Demand for Wi-Fi Analytics Solutions to Help Brick and Mortar Business Track Real-Time Customer Location, Footfall, Traffic, and Customer Demographics, is the key factor driving the growth of the market.
- Increasing Deployment of Public Wi-Fi and Proliferation of Mobile Devices
- Government Initiatives for Smart City Development
Opportunities
- Rapid Adoption of IoT across Enterprises
- Increased Adoption of Social Media for Customer Engagement
Restraints
- Lack of Standardized Regulatory Compliance across the Globe
Challenges
- Lack of Infrastructure in Developing Countries
- Data Security and Privacy Concerns
Key Target Audience
Wi-Fi Analytics Vendors, Software and IT Firms, Technical Developers, Distributors/Exporters/Importers, Government & Business Houses, End-Use Industries and Others
Customization available in this Study:
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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