Industry Background:
With the increasing importance of customer experience, companies are focusing on more comprehensive ways to understand their customer’s behavior. The customer data platform integrates and combines data from numerous sources to create a unified customer database. With features focused on ensuring data quality and efficient integration customer data platforms are widely used by the marketers for understanding each and every customer and prospect across all interactions and touchpoints. Moreover, growing adoption among small and medium enterprises expected to fuel market growth during the forecasted period.
Attributes | Details |
---|
Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Nice (Israel), SAP (Germany), Salesforce (United States), Adobe (United States), SAS Institute (United States), Oracle (United States), Agilone (United States), Tealium (United States), IgnitionONE (United States), Blueconic (United States), RedPoint Global (United States), Ascent360 (United States), Segment (United States), Lytics (United States), Zaius (United States), MParticle (United States) and ActionIQ (United States) |
This growth is primarily driven by Enterprises across numerous industry verticals are gradually turning to the customer data platform. It helps to analyze company’s collective customer data from distinct sources providing companies with an integrated system of record for data about all of their customers and prospects which is driving the adoption of the customer data platform..
Globally, a noticeable market trend is evident Increasing Awareness about Customer Data Platform among Marketers
Major Players, such as Nice (Israel), SAP (Germany), Salesforce (United States), Adobe (United States), SAS Institute (United States), Oracle (United States), Agilone (United States), Tealium (United States), IgnitionONE (United States), Blueconic (United States), RedPoint Global (United States), Ascent360 (United States), Segment (United States), Lytics (United States), Zaius (United States), MParticle (United States) and ActionIQ (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. In the present business scenario digital transformation across organizations changing more and more business processes hence market players are focusing on the technological developments towards increasing the efficiency of the cloud-based deployment model of the customer data platform. Constant operational excellence is achieved in this industry which is a positive trend in the past few years. Technological development and innovation in products led to a rise in demand from end-users. This has also encouraged vendors to develop more advanced customer data platform. Hence, organizations must have its own unique competitive strategy to stand successfully in the market.
November 2019, Adobe announces the general availability of its customer data platform with an aim to gather data together into a single record and help companies about understanding the detailed behavior of the customer.
Influencing Trend:
Increasing Awareness about Customer Data Platform among Marketers, Growing Focus on Development of Real-Time Customer Profiles and Rising Adoption of Account-Based Marketing among Enterprises
Market Growth Drivers:
Enterprises across numerous industry verticals are gradually turning to the customer data platform. It helps to analyze company’s collective customer data from distinct sources providing companies with an integrated system of record for data about all of their customers and prospects which is driving the adoption of the customer data platform.
Challenges:
Huge Infrastructure and Accessible Solutions for Storing and Gathering Large Volumes of Customer Information
Restraints:
Data Privacy and Security Concerns
Opportunities:
Increasing Funding and Investment in Customer Data Platform Startups and Growing Need for Analyzing Consumer Buying Behavior in Different Industry Vertical
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Customer Data Platform Market
- Analysis about New Entrants in Customer Data Platform Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Customer Data Platform Study Sheds Light on
The Customer Data Platform Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Customer Data Platform industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Customer Data Platform industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.